Job Description
At KIC, we're on a mission to redefine wellness by building a brand that helps people feel robust, confident, and connected.
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We're looking for a Content Coordinator to own KIC's TikTok channel and bring our brand to life through scroll-stopping, day-to-day storytelling. This is a role for a creator at heart who lives and breathes social, knows what makes content land, and can take an idea from concept to live.
The Role n
This role reports into our Senior Social Media Strategist and sits within our Marketing (Brand/Campaign) function. You'll craft and manage content across organic and paid, with primary ownership of KIC's TikTok channel.
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You'll work closely with the Senior Social Media Strategist to maintain and optimise the TikTok calendar, while owning the creation of engaging day-to-day content that drives success on KIC's TikTok channel and for the business as a whole.
What You'll Be Doing n
Content Creation
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Ideate, produce and oversee high-quality content tailored for each platform, including video, static assets, UGC-style content and day-to-day storytelling
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Optimise content for performance based on channel best practice, insights and evolving social trends
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Stay on top of social media and industry trends
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Create scroll-stopping content that grows KIC's follower count and engagement rate across our platforms
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Collaborate cross-functionally with our Brand/Campaign and Always On/Commercial teams to plan and schedule content around go-to-market campaigns, brand campaigns, product launches and events
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Ensure all content follows platform community guidelines and best practices
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Social Media Management
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Maintain and update the TikTok content calendar to ensure timely publishing
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Upload and publish content to TikTok, during and outside of business hours where needed
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Work with internal teams, including our Senior Social Media Strategist, Social Media Manager, Heads of Marketing, Brand Design Lead, Co-founders and copywriters, to gather assets, write copy and coordinate approvals
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Track content performance and flag insights and trends to the wider team
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About You n
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3+ years' experience working in social media
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Expert-level content creation skills, with strong experience across TikTok and Meta
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Design experience with Figma and/or Canva
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Strong skills in Adobe Premiere Pro, Photoshop and CapCut
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A strong portfolio showing your content creation skills and creative capability
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A strategic mindset and strong organisational skills
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Comfortable giving feedback and direction to talent, trainers and co-founders
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Strong communication, creative and storytelling skills, with the ability to create content that drives value for our communities (it's all about showing the why and how, not telling the what!)
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A collaborative attitude and a proactive approach to problem-solving
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Able to work independently and as part of a team
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Known for your eye for detail, accountability and excellent multitasking skills
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A creative thinker with a keen eye for spotting broader social trends and opportunities
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Confident in front of and behind the camera
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Strong alignment to the KIC values
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Nice to have n
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Data-informed creative thinking
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Sprout Social experience
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#J-*****-Ljbffr

📌 Content Coordinator (Melbourne)
🏢 KIC
📍 Melbourne