You'll own the full ecommerce engine: acquisition, conversion, retention, Shopify, analytics, paid media, and ultimately the commercial results.
You'll work closely with the owner, lead and develop our existing team, and manage our agency partners with confidence.About usUltralight Gear is Sydney's specialist retailer for premium lightweight outdoor gear.
We serve a passionate, knowledgeable community of hikers, trail runners and adventurers, online and in store.
As we grow, we're looking for someone to take ownership of our online business and drive it forward commercially.Key responsibilitiesOwn online revenue and profitability, with a sharp eye on margin, CAC, MER, ROAS, AOV, CVR and LTVLead paid media strategy across Google and Meta, and challenge agency recommendations, budgets and performanceManage and optimise our Shopify store, from merchandising,



collections and PDPs to apps and the checkout journeyIdentify conversion issues and build a structured testing and Conversion Rate Optimization roadmapTurn GA4 and reporting data into clear decisionsOversee SEO together with specialists and agenciesCoach and develop our marketing teamMake sure our brand and creative stay robust while we scaleMake sure our presence across social platforms supports both brand and commercial growthAbout youExperience in ecommerce, digital or performance marketing, ideally in a DTC or retail businessA strong commercial mindset and a solid grasp of ecommerce economicsHands-on experience with Google and Meta AdsHands‐on experience with social advertising (Meta, TikTok), plus a strong understanding of how social media platforms work and what performs on themSEO experienceDeep Shopify know‐howStrong analytics skills (GA4) and a data-driven approachA good eye for brand and creativeReal ownership and direct impact on the businessA passionate team and a loyal, engaged communityStaff discount on gear and flexible working
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📌 Head Of Marketing & E-Commerce (Sydney)
🏢 Ultralight Gear
📍 Sydney