Blue Sense Digital is seeking a driven, analytical, and commercially minded Performance Marketer (Growth Strategy) - a hybrid operator who can both execute and think at a financial and strategic level.
Hiring now Global remote Full-time From 2:00 PM Melbourne time
As a Performance Marketer or Growth Performance Marketer, you will manage high-performing eCommerce accounts end-to-end.
You will be deeply embedded in paid performance - building and optimising campaigns, analysing results, and identifying growth levers - but your real edge will come from your ability to connect marketing activity to commercial impact.
You will work across Meta, Google, and other digital ecosystems to drive measurable growth.
You will interpret performance through a financial lens (LTV:CAC, contribution margin, aMER) and use forecasting, testing, and creative insight to unlock scalability.
This client-facing role is for you if you are someone who thrives in ownership, embraces complexity, and wants to evolve from an exceptional performance marketer into a strategic growth operator.
Blue Sense Digital exists to produce better financial outcomes for $10M - $500M+ DTC brands.
We offer an integrated performance marketing and growth advisory service, combining data, finance, and creative strategy into a single growth system
Primarily, we gear our attention around scaling new customer acquisition profitably through paid media.
To produce better financial outcomes, we believe that it's important to pursue technical excellence, diversity of thought, and remarkable collaboration.
And, to understand:
The economics of a successful eCommerce business,
The interplay between marketing, finance, and operations, and
Advanced media buying, data science, and financial modelling
We've:
Generated more than $500M in online sales,
Managed $100 million dollars in ad spend, and
Earned the trust of over 200+ brands from around the world
Our core values (ownership, heart, curiosity) mean the world to us.
We value technical excellence, commercial acumen, and remarkable collaboration - and we are looking for someone who wants to bring all three to every client and every conversation.
At BSD, you'll build real commercial skills as a growth operator.
Weekly Coaching 1:1s
Accountability, coaching, and transparency with your Team Leader on goals, KPIs, priorities, and blockers, geared to your growth and career.
Weekly Technical 1:1s
Weekly Group Training (Critical-Thinking Round-Tables)
Structured Mentoring & Leadership Access
Direct access to senior operators, still active in the work, for coaching across decisions, communication, and commercial thinking.
Live Exposure to 8- & 9-Figure Consumer Brands
You'll manage responsible media, and learn how capital really compounds at scale.
Regular sessions with internal leaders and external operators covering paid media, eComm strategy, creative performance, and DTC growth trends.
Access to Proprietary BSD Tooling
Including P&L-integrated; performance dashboards, forecasting tools, and structured experimentation.
Career Progression Based on Competency, Not Tenure
Get rewarded for impact, not time served.
Real responsibility = real upside.
Your journey runs from Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist → Portfolio-Wide Roles - based on demonstrated commercial impact, ownership, and strategic influence.




Quarterly Career Conversations & Bi-Annual Reviews
Formal checkpoints to assess progression and map your development, so it's never an afterthought.
Remote-First with Flexibility
Work from anywhere, with APAC-friendly hours, paid time off, and deep trust.
Annual Global Retreat (most recent, Cape Town) + Online Team Connection
We're remote, but never disconnected.
Plan, launch, and optimise high-performing Meta and Google campaigns aligned to each client's commercial model and targets.
Drive creative performance - analyse and diagnose creative, brief high-performing assets, and keep the pipeline flowing against fatigue and scaling goals.
Forecast using contribution margin, aMER, and LTV:CAC to guide client investment decisions.
Own commercial outcomes across your portfolio - connect performance and financial data into clear insights, and adjust when off-track.
Flag blockers, risks, and churn signals early with context and urgency - see the problem before the client does.
Deliver insights-driven reporting (written and video) tied to P&L;, with clear recaps and next steps.
Maintain a financially literate understanding of each client's model, constraints, and positioning.
Measure incrementality and identify compounding-growth opportunities via trends, attribution, and conversion data.
Collaborate with Ad Ops and Creative to test and iterate; share learnings, tools, and failures openly.
Come prepared to your weekly 1:1s and round-tables - challenge assumptions and sharpen how you solve constraints.
Performance Marketer
2–4 years running Meta and Google Ads for eCommerce brands
Comfortable working within predefined campaign structures and SOPs
Understands core paid media metrics (CTR, CPA, ROAS, AOV) and what they represent
Experience optimising campaigns under supervision (e.g. creative swaps, bid tweaks)
Has received coaching or feedback on how to manage campaigns to a performance goal
Can follow pacing guides and deliver on tactical tasks with reliability
Completes creative audits to template and reads results against benchmarks with support
Demonstrates strong written communication skills with internal teams
Brings a growth mindset and is excited to deepen commercial and strategic skillsets
Growth Performance Marketer
3-6 years of paid media experience in eCommerce, including Meta, Google, and TikTok Ads
Experience building campaign structures independently using platform best practices
Demonstrated ability to identify emerging performance issues and suggest solutions
Has run small-scale tests (e.g. creative or bid tests) and iterated based on data
Runs creative, offer, and concept tests independently, and briefs assets to close clear gaps
Exposure to core financial concepts like contribution margin and CAC payback
Can participate in client calls and provide context on results with some autonomy
Experience working across multi-channel accounts and offering insights on performance
Proactive communicator who flags issues early and suggests next steps




Eager to expand financial fluency and contribute more to strategic direction
Additional experience is a plus
Clear grasp of eCommerce unit economics, LTV:CAC dynamics, and how marketing spend impacts margin
Exposure to broader performance channels (email, SMS, affiliate)
Experience implementing and QA'ing advanced tracking across platforms
Strong copywriting instincts, particularly for hooks and offer communication
A working knowledge of CRO principles and customer decision psychology
Strong internal prioritisation instincts - understands urgency vs importance and acts decisively
Experience managing concurrent tasks/projects while maintaining QA discipline and delivering consistent outcomes
Own heart-led client service - treat every interaction as BSD's standard, understand each client's goals, and add value beyond scope.
Take extreme ownership of issues and risks - flag blockers early with context, and connect daily actions to commercial outcomes: performance, margin, pacing.
Bring incessant curiosity and initiative - learn aggressively, ask sharp questions, and check your work rather than rushing.
Operate as a reliable, high-trust teammate - communicate clearly, hit deadlines, help proactively, and receive feedback openly.
Communicate with clients clearly and on time - prepare for every call, follow up with recaps and next steps, and stay composed in hard conversations.
Key Performance Indicators (KPIs)
Partnership | Portfolio | People | Progress, reviewed with your Team Leader in weekly 1:1s and quarterly career conversations.
The successful applicant will be someone who consistently demonstrates our core values, and upholds our service delivery standards
Our Values
Extreme Ownership | We assume complete responsibility for nearby outcomes
Incessant Curiosity | We work with humility, always seeking to understand
Passion & Heart | We care for extraordinary interactions, we are sincere and direct
Behavioural Success Factors
Puts Clients First - takes personal responsibility for the client experience and works to their goals.
Drives the Outcome - identifies blockers early, plans and prioritises, connects daily actions to results.
Creates Great Results - seeks support early, checks the work, and owns the quality of what ships.
Supports and Develops Others - offers help, shares learnings, and receives feedback openly.
Earns Client Trust - communicates clearly, prepares properly, and follows up with recaps and next steps.
Technical Success Factors
eCommerce Paid Media - campaign execution, data interpretation, optimisation, and platform fluency.
Creative Strategy - creative analysis, diagnosis, and reporting, plus briefing and pipeline management.
eCommerce Growth Strategy - funnel, offer, channel-mix, and scaling strategy.
Financial Acumen - strategic metrics, budget planning, profitability analysis, and commercial context.
Decision-Making & Autonomy - how much you own, and how independently you own it.
01
Application Review
02
Initial Screen Call (R1)
Share your goals, get an insight into our culture, and explore alignment
03
Assessment (R2)
A take-home task on a fictional eCommerce brand - solve a growth challenge
04
Technical Interview (R3)
Real scenarios to demonstrate your strategic thinking & technical fit
05
Culture call (R4)
A deeper assessment of values, mindset, and working styles
06
Offer
#J-*****-Ljbffr

📌 Performance Marketer (Growth Strategy) (Melbourne)
🏢 Blue Sense Digital
📍 Melbourne