Are you an experienced marketing professional looking for an chance to take ownership of the marketing strategy for a well-established retail destination?

This is an exciting opportunity to join a respected property owner and lead all aspects of marketing, including strategic planning, digital campaigns, events, community engagement and retailer relations. Working closely with an experienced leadership team, you'll play a key role in driving customer visitation, sales performance and brand growth.

The Opportunity

Reporting to the Centre Manager, you will be responsible for developing and executing the annual marketing strategy and budget while delivering engaging customer experiences that support traffic growth, retailer success and overall centre performance. You will work collaboratively with the wider Centre Management team and lead a Marketing Assistant, helping shape the future direction of this well-established retail destination.

Key Responsibilities

- Develop and implement the annual marketing strategy and budget.
- Lead integrated marketing campaigns, promotions, activations and events.
- Manage digital marketing channels including social media, website content and customer engagement initiatives.
- Build strong relationships with retailers, community groups, stakeholders and agency partners.
- Analyse market trends, customer insights and campaign performance to drive continuous improvement.
- Prepare monthly reporting for senior stakeholders.
- Mentor and develop a Marketing Assistant while contributing to broader centre objectives.

About You





To be successful in this role, you will bring:

- Previous experience in shopping centre, retail property, destination marketing or a similar consumer-focused environment.
- Strong campaign management and project delivery skills.
- Experience managing marketing budgets and reporting on performance.
- Excellent stakeholder management and communication skills.
- Digital marketing expertise across social media, content and customer engagement platforms.
- A proactive, hands-on approach with strong commercial acumen.
- The ability to balance strategic thinking with day-to-day execution.

What's on Offer

- Lead the marketing function for a well-established retail destination.
- Broad role spanning strategy, digital marketing, events, community engagement and retailer relations.
- Opportunity to make a genuine impact on customer engagement and centre performance.
- Collaborative environment working alongside experienced property professionals.
- Permanent Role | Free Car Park.

How to apply:

If this sounds like the opportunity you have been looking for and would like to apply, then please apply now or send your CV to Marton Volep or Samantha Sergiacomi ASAP via ••••@iconicrecruit.com.au before this position is filled. For a confidential discussion, please call 04•• ••• 790.

Please note, you must have the correct working licences/visas to apply for this position. All applications will be held in strict confidence; only shortlisted candidates will be contacted. Thank you for your understanding

📌 Marketing Manager - Retail Property (Melbourne)
🏢 Iconic Recruit
📍 Melbourne