Business Development Manager – Commercial Fitness Equipment

QLI Fitness Equipment Australia

Sydney, NSW | Full-time | $100,000 - $115,000 package incl. super + uncapped commission + company car during working hours. OTE: $150k+

QLI Fitness Equipment Australia is expanding its commercial team and is looking for an experienced Business Development Manager with strong fitness-industry knowledge to help drive growth across Australia and selected international markets.

This is a hands-on commercial role for someone who understands the fitness industry, can build relationships with gym owners and operators, and is comfortable being visible in-market as a representative of the QLI brand.

You will report directly to the Head of Sales and carry a transparent individual sales target, while also contributing to broader brand growth, customer engagement, strategic initiatives and content.

The RoleYou will be responsible for developing new business across key commercial segments, including commercial gyms, independent and multi-site operators, PT studios, performance centres, schools, universities, hotels, apartment developments, resellers, distributors and institutional fitness facilities.

The role is primarily focused on new business development and sales, supported by active market engagement, strategic thinking and strong industry visibility.

Key Responsibilities

- Achieve an individual annual sales target
- Build and maintain a strong pipeline of qualified commercial opportunities
- Prospect, meet and develop relationships with decision-makers across the fitness industry
- Conduct customer visits, presentations, showroom demonstrations and product discussions
- Identify and develop current market segments,



partnerships and commercial opportunities
- Maintain disciplined follow-up, forecasting and sales reporting
- Protect pricing and margin while negotiating commercially sound outcomes
- Work closely with the Head of Sales on strategic accounts and larger opportunities
- Support and mentor Sales, Marketing & Event Executives where required
- Represent QLI professionally at industry events, customer meetings and activations
- Act as one of the front faces of the QLI brand
- Participate in and help create social media and product content
- Present equipment, demonstrations, product features and customer-focused content on camera
- Contribute strategic ideas around campaigns, events, partnerships, market positioning and customer acquisition
- Provide market intelligence, competitor insights and customer feedback to management
- Help strengthen QLI’s visibility, credibility and commercial presence in the Australian fitness market

What We Are Looking ForWe are specifically looking for someone with strong fitness-industry knowledge and commercial sales capability.

You should ideally have proven business development or B2B sales experience, exposure to the fitness, gym, health, wellness or commercial equipment sector, and a strong understanding of how gym owners and operators make purchasing decisions.





Existing industry relationships would be highly regarded.

You should also be confident dealing with owners, directors and senior decision-makers, commercially disciplined around pricing and margin, comfortable on camera, capable of developing fresh strategic ideas, and able to manage your own pipeline with strong follow-up and reporting discipline.

Remuneration

- $100,000–$115,000 package inclusive of superannuation, commensurate with experience and qualifications.
- Uncapped commission
- Company car provided during working hours
- Clear individual sales targets and performance incentives
- Genuine opportunity to materially increase earnings through performance

The commission structure is designed to reward strong individual sales performance while maintaining clear commercial and margin discipline. Why QLIQLI is building its presence in the Australian commercial fitness market with a growing product range, local showroom and warehouse capability, international manufacturing support and differentiated technology including Pro-Axis.

This role offers the opportunity to join at a stage where the right person can have a meaningful influence on the growth of the brand, market strategy and commercial direction.

If you are already connected to the fitness industry, enjoy developing new business and want a role combining sales, relationships, strategy and brand visibility, we would like to hear from you.

Apply via LinkedIn or email us ([email protected]) with your CV and a short introduction outlining your fitness-industry experience and commercial sales background.

📌 Business Development Manager (Sydney)
🏢 QLI Fitness Equipment - Australia
📍 Sydney