Lead digital performance strategy and drive growth for a leading travel brand Your new company

Join a leading Australian travel organisation recognised for innovation, growth, and award-winning customer experiences. This is an opportunity to step into a high-impact digital leadership role where your expertise will directly influence performance, revenue growth, and customer acquisition across multiple consumer brands.

If you're passionate about digital marketing, data-driven decision making, and driving measurable outcomes, this role offers the autonomy, resources, and career growth to take your next step.

Your recent role

As Digital Performance Lead, you will own the strategy, execution, optimisation, and performance of key digital marketing channels. Working closely with senior stakeholders and a high-performing marketing team, you'll use data and insights to drive enquiries, maximise return on investment, and identify new growth opportunities.

This role suits a commercially minded digital marketer who thrives on performance, innovation, and continuous improvement. You'll play a key role in shaping digital strategy while mentoring junior team members and driving a strong test-and-learn culture.

Lead end-to-end digital campaign planning, execution, optimisation, and reporting

Drive enquiry growth and improve digital performance across paid and owned channels

Manage and optimise spend across Google Ads, Meta Ads, EDMs, and other performance channels

Analyse campaign and website performance using GA4 and digital reporting tools

Develop and execute testing strategies to improve conversion and channel effectiveness

Identify new opportunities through data analysis, consumer insights, and market trends

Implement AI and automation solutions to improve efficiency and scalability





Collaborate with wider marketing and analytics teams to deliver commercial outcomes

Mentor and support digital marketing team members to improve capability and performance

Champion innovation and continuous improvement across digital marketing activities

What you'll need to succeed

Proven success managing high-performing digital marketing campaigns

Minimum five years' experience across Google Ads and Meta advertising platforms

Strong experience delivering measurable ROI and lead generation outcomes

Advanced analytical skills with confidence interpreting large datasets

Hands-on experience with GA4, digital reporting, and campaign optimisation

Robust commercial acumen and strategic thinking capability

Experience managing budgets and performance marketing initiatives

Excellent stakeholder management and communication skills

Exposure to AI, automation, and modern marketing technology tools

Tertiary qualifications in Marketing, Communications, or a related discipline are advantageous

Join a growing and highly successful consumer brand

What you'll get in return

Broadbeach beachfront office location

Career development across a portfolio of established brands

Access to ongoing professional development and training

Travel discounts and employee perks program

Wellbeing initiatives and access to financial advisory services

Social events and team celebrations

Volunteer leave to support community initiatives

Opportunity to shape digital strategy and influence business growth

What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Krystal Smith on 07 3243 3022 If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career. Please click here to apply.

📌 Digital Performance Lead (Broadbeach)
🏢 Krystal Smith
📍 Broadbeach