Digital Marketing Manager

Location : Northern Beaches

Hybrid working : 3 days in office, 2 days wfh.

The business

This is one of Australia’s fastest-growing health and fitness brands - growing around 40% YOY. They make their own products, employ around 100 people and run a 26-strong marketing team fully in-house across ecommerce, brand, social, content, partnerships and field marketing.

The role

Reporting to the Head of Digital, you’ll take day-to-day ownership of paid performance in a business that is very ads-led. eCommerce is the engine and you’ll be the person keeping it running and scaling.

You will lead a team of two and drive paid growth across a multi-million dollar budget

You’ll also lead the push into new channels. TikTok is first on the list and diversifying beyond the current mix is a key focus. Longer term there’s a plan to bring paid social in-house, which means you’d take the lead on managing the agency and shaping that transition.

What you’ll own

- Strategy,



allocation and pacing of a multi-million dollar annual digital budget across multiple ad accounts
- Paid social and search performance with a focus on scale and efficiency
- New channel launches and testing, starting with TikTok
- Leading and developing a Digital Marketing Coordinator and a Digital Marketing Specialist
- Working with the agency partner now and helping bring that capability in-house over time
- Supporting creative briefing so ads are built to perform

What you’ll bring

- Proven people management experience (this is a must)
- Hands-on experience managing large paid media budgets
- A brand-side background in DTC or ecommerce is ideal. Agency experience with ecommerce clients also works
- A roll-up-your-sleeves attitude. This is not a corporate setting and everyone gets stuck in
- A genuine interest in health and fitness and understanding the customer

📌 Digital Marketing Manager (Sydney)
🏢 Talentd Recruitment
📍 Sydney