Marketing Specialist (Automation & Creative Focus)

About MOREDENT

We are one of the largest and fastest growing medical technology companies in the world. Our local team is leading the field of digital dentistry and improving outcomes significantly for doctors and patients alike.

Our commitment to advancing dental care through cutting-edge digital solutions drives our continuous investment in technology and operational excellence.

Our success is built on the drive and commitment of our people. We will recognise your talent and your skills, and we will reward you for them in a fun and inclusive working workplace.

The role

We’re looking for an exceptional marketing specialist with a focus on automation and creative, who uses AI to produce more, better and more targeted content than a traditional marketer could.

Great content in our world starts with deep understanding. You’ll immerse yourself in dentistry, implantology and the MOREDENT business: our products, our clinicians and the challenges our customers face. That expertise will be the foundation for content that is genuinely powerful, credible and engaging to dentists and specialists.

From there, you’ll build the AI systems that take our content and our understanding of each customer’s interests, and turn them into a constant flow of tailored, automated marketing for every client segment. This is a hands-on role for someone who has already proven what AI can do in marketing and is ready to raise the bar.

What you’ll do

Become an expert in our industry and company: learn our products, clinical workflows, customers and competitors in depth, so everything you create speaks to dentists and specialists with authority and relevance.





Build AI-powered content systems (a key deliverable): design and run AI workflows that draw on our content library and the different interests of our clients to generate as much tailored, automated marketing content as possible, across email, social, web and lifecycle journeys.

Create content at scale: produce high-volume, high-quality content for social media, email, web and events, including posts, EDMs, landing pages and campaign assets.

Produce video for social media and YouTube: plan, shoot, edit and publish video, from short-form social content and product demos to clinician interviews and educational videos.

Make it stop the scroll: develop hooks, concepts and creative that turn technical product and clinical stories into content people want to engage with.

Target with precision: build audience segments and personalised journeys for different clinicians, from general dentists starting in implants to experienced surgeons and specialists.

Automate the engine: run marketing automation across email, CRM and social, including lifecycle sequences, course and event promotion, and product launches.

Run paid campaigns: build, test and optimise Meta, Instagram, LinkedIn and YouTube campaigns, and report on results.

Measure and improve: track performance through analytics dashboards, report weekly, and use the data to sharpen content, targeting and automation.





Support launches and events: help bring product launches, education courses and major industry events to market with coordinated, multi-channel campaigns.

What you’ll bring

2-5 years' experience in content creation, digital marketing or marketing automation, with a demonstrated record of measurable results

Advanced, hands-on use of AI tools and agents for writing, design, video and automation, with proven examples of AI systems or workflows you've built and the results they delivered

The curiosity and drive to master a technical industry, and the ability to translate complex products into clear, compelling content

Video production and editing skills for social media and YouTube

Strong copy-writing and visual storytelling skills

Experience running paid social campaigns and optimising audiences, creative and spend

Experience with marketing automation, email, CRM and analytics platforms (such as Mailchimp, HubSpot, Google Analytics, Meta Business Suite and YouTube Studio)

Initiative: you bring ideas and direction rather than waiting for instructions

Highly regarded

Design skills and experience (for example Adobe Creative Suite, Figma or Canva), so you can take content from idea to finished asset

Experience in healthcare, dental, medical devices or B2B technology

Help shape a marketing function that's scaling fast and putting AI at its core

Work with innovative, market-leading dental technology and leading clinicians

Access to the latest AI and marketing tools, with real scope to shape how we work

Recognition and reward for your talent in a fun, inclusive and collaborative team

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📌 Marketing Specialist (Automation & Creative Focus) (Melbourne)
🏢 Moredent
📍 Melbourne