At Bailey Nelson, were on a mission to change how people see the world and how the world sees them. Were a down-to-earth team thats obsessed with improving every day, and were growing fast.

Due to exciting growth plans and recent internal promotions across the business, were looking for an Assistant Store Manager to join our Broadway store! We want a leader who will bring energy, passion, and a genuine love for the customer experience.

What youll be doing

As an ASM, youll play a key role in the day-to-day success of the store:

- Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense
- Take ownership of the store 2 days a week, leading the team and driving performance
- Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable
- Coach and support your team to deliver great service, every time

Whats in it for you

- OTE up to $85,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)




- 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a years supply of contacts!
- Hands-on training in optical dispensing and leadership
- Ongoing support and coaching from experienced leaders
- We love promoting internally, so REAL opportunities for progression and to grow as we continue to expand across ANZ

Who were looking for

- Someone who feels at home with our values: tight-knit, down-to-earth, and constantly improving
- Experience in retail or optics at a supervisor or management level
- A confident leader who enjoys developing others
- Passionate about creating outstanding customer experiences
- Confident with retail commerciality, driving KPIs, and achieving sales targets
- Must be available to work full time on a Sunday to Thursday roster

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand thats growing fast.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.

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📌 Assistant Store Manager | Broadway (Sydney)
🏢 Bailey Nelson
📍 Sydney