Product Designer

Role Purpose

This role sits in APAC and works across Engage product areas alongside product teams in the region and the global design team. You will often be the only designer in a given product area, so you will need to set your own direction, decide where design effort is best spent, and bring your partners along with you.

The APAC design team works to a shared focus (Hedgehog Concept) and you would be expected to align to it and contribute to it. What we are best at is turning customer and product insight into design that moves the business, not just how it looks but how it performs. Our economic engine is turning that insight into two things. Fewer blockers between a customer and their next message, and more capabilities they will pay to add. Both grow gross profit.

Decision Making & Scope

- Works with a high degree of autonomy. Owns design decisions end to end within assigned product areas, from problem framing through to hand-off, without day to day direction.
- Applies judgement where requirements are ambiguous or competing. Decides which problems warrant research, which existing patterns to reuse and which to extend, and when a design is ready to ship.
- Reports to the Senior Manager, Product Design APAC for performance and development. Works with the Engage Product Design lead on project direction and prioritisation, so the work stays aligned to the Engage vision.
- Based in APAC and works across Engage product areas. Collaborates daily with a globally distributed design and product team across EMEA and North America.
- Key internal stakeholders are Product Managers, Engineering leads, the global Product Design team, Marketing, Sales and Support. Key external contact is with customers and prospects through research and testing.
- Design decisions here shape how customers experience the product, which flows through to activation, conversion, retention and support load. Weak decisions show up as rework for engineering and friction for customers.

Key Responsibilities

- Collaborate closely with product, design,



and development team members to understand existing state functionality, establish new concepts, and determine the best way forward to align with our vision.
- Draft user workflows, wireframes, and other necessary artifacts to drive the design process toward a user-centered outcome.
- Draft high-fidelity screens and prototypes in Figma (using our robust design system), document necessary logic and edge cases, and communicate your design intent to a remote development team.
- Ensure that design intent is maintained through development and perform design QA before the design is ready for release.
- Engage in evaluative user research to test hypotheses, as needed.
- Advocate for the value of human-centered design throughout the organization.
- Align your work to the team's Hedgehog Concept and account for it in the weekly design team meeting, covering how you have used AI to work differently, what you are getting best at, and how the work feeds the economic engine.

Success Measures

- Design work ships. Features owned by this role move from discovery through to release within the agreed cycle, with design QA completed before launch.
- Measurable movement on the product metrics attached to the work, such as activation, conversion, task completion or a reduction in support contacts.
- Product and engineering partners report that design input arrives early enough to shape the solution rather than decorate it.
- The design system is used and extended rather than worked around. New patterns are contributed back and documented for the wider team.
- Design decisions are backed by evidence. Hypotheses are tested before build wherever the risk warrants it.




- Operating independently within the first twelve months, needing direction on priorities rather than on craft.
- Contributes to how the team works through critique and improvements to design practice.
- Work traces back to the economic engine. Design output either removes a blocker between a customer and their next message or adds a capability customers will pay for.

Skills and Competencies

- Working in a global team
- High attention to detail
- Confident and articulate communicator
- Ability to collaborate and build solid internal and external relationships
- Customer solution focused
- Sound knowledge with front end development technologies
- Works autonomously with minimal direction and is comfortable being the only designer in a product area
- Sets direction in ambiguity rather than waiting for a fully formed brief
- Strong written communication for an async, globally distributed team
- Confident facilitating workshops, critique and stakeholder sessions
- Uses AI tooling to speed up research synthesis and day to day design workflow

Experience

- Proven experience working as a Product Designer.
- Have product design experience at a SaaS company
- Have experience with CRM/ERP products or messaging software.
- At least 3 years designing digital products, including time owning a product area end to end
- A portfolio showing both user research and UI execution, not one at the expense of the other
- Track record of shipping features for web applications and seeing them through development
- Experience running evaluative research and usability testing to settle design questions
- Experience working in an agile team with Product Managers and Engineers
- Experience working across time zones in a distributed team
- Proficient with Figma, and comfortable using Jira and Confluence

Education and Qualifications

- Qualified in UX, Graphic Design or Industrial Design.
- Equivalent practical experience evidenced by a portfolio is equally acceptable.

📌 Product Designer (Melbourne)
🏢 Sinch
📍 Melbourne