14-month fixed-term maternity cover for an accomplished digital marketer who's ready to hit the ground running.

You’ll be based at our showroom and head office at The Woolstores in Alexandria, Sydney. We support flexible working with a hybrid model, combining cooperative office days with focused remote work.

We are Smeg

Smeg is an Italian home appliance maker, founded in 1948 by the Bertazzoni family in Guastalla, northern Italy. The brand launched in Australia in 1986 and has since become a household name for premium cooking and kitchen appliances. Since 2011, Smeg Australia has been a wholly owned subsidiary of the Smeg Group.

We’re connected by a shared purpose, Bringing Family Together , and one simple commitment: We Value People . Our priorities guide how we work every day: Our Family, Instinct Through Experience, Everyone Has A Voice, Friendships Beyond Business, Stack The Chairs.

About the role

Sitting within our Marketing team and reporting to the Head of Marketing & Product, this role drives customer acquisition and lifecycle growth across CRM, paid media, owned channels and the brand site. You’ll run always‑on digital activity that creates qualified demand for both eCommerce and retail, and make sure every campaign is tracked, optimised and delivered against target.

What you’ll do

- Own lifecycle marketing across key customer journeys (welcome, abandonment, retention and win‑back), with segmentation across new, returning and high‑value customers
- Deliver the monthly eDM calendar in line with campaigns and trading priorities, drive personalisation, and manage our CRM agency
- Own paid media channel strategy and budget, working with our media agency to turn brand briefs into performance campaigns optimised to CPA and ROAS targets
- Lead social media strategy and content planning so owned channels complement brand and paid activity
- Own the digital journey on our Bloomreach brand site:



campaign landing pages and email/SMS lead capture live ahead of every launch, plus content, SEO and conversion improvements
- Own performance reporting and attribution into Shopify, make sure every major campaign is tracked, and turn the data into actions
- Support how our campaigns show up across retailer digital channels
- Deliver campaigns within approved budgets, and make sure all CRM and customer data activity complies with the Spam Act and Privacy Act

What you’ll bring

- (5+) years’ digital marketing experience, ideally in a brand, retail or eCommerce environment, with a relevant tertiary qualification in Marketing, Business or Commerce
- Strong hands‑on CRM and lifecycle experience, ideally with Klaviyo (flows, segmentation, campaign builds and optimisation)
- Solid eCommerce and website experience: Shopify, a CMS such as Bloomreach, landing pages and conversion optimisation
- Proven experience managing paid media agencies and budgets against CPA and ROAS targets
- Strong analytical skills, with experience turning data into insights that guide decisions and measure effectiveness
- A results‑driven, commercial mindset with high attention to detail and strong planning and organisational skills
- Excellent communication skills and a collaborative style across internal teams, agencies and retail partners
- A test‑and‑learn approach and curiosity about the future of marketing, including AI and automation

What you’ll experience

- Working with an iconic Italian design brand with a loyal Australian following
- A small, close‑knit team where your work is visible and makes a real impact
- Generous product discounts on the Smeg range
- Other benefits: wellbeing, parking, team events, etc.

Everyone belongs at Smeg

Everyone Has A Voice is one of our core priorities. We welcome applications from people of all backgrounds and experiences. Please let us know in your application if we can help with any adjustments during the hiring process.

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📌 Digital Marketing Manager (Sydney)
🏢 Smeg Australia | Technology with Style
📍 Sydney