Globally we are the leading supplier of juvenile infant products. In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Mother’s Choice and Tiny Love, are highly sought-after.

We have an exciting opportunity for an experienced, commercially minded and data-driven Data Analytics & Loyalty Manager to join our growing Marketing team.

Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role suited to someone who enjoys turning data into actionable insights, improving customer experiences and driving business growth through CRM, loyalty and analytics initiatives.

About the Role

In this role, you will develop and execute Dorel Australia's customer data, CRM and loyalty strategy across the Maxi-Cosi and Mother's Choice brands. You will leverage customer, sales and digital insights to improve acquisition, engagement, retention and customer lifetime value while supporting commercial growth through data-driven decision making.

Working closely with Marketing, Sales, Product and Consumer Experience teams, you will manage CRM platforms, customer data, reporting and analytics initiatives while delivering insights that optimise customer experiences and improve business performance.

You’ll be joining a friendly, collaborative and experienced team within a rapidly expanding and forward-thinking international organisation.

Key Responsibilities

- Develop and execute CRM and loyalty strategies across the Maxi-Cosi and Mother's Choice brands

- Manage customer databases and CRM platforms, ensuring data accuracy, integrity and compliance

- Build and optimise automated customer communication journeys across the customer lifecycle

- Create customer segments based on behaviour, engagement and purchase history

- Develop and manage loyalty and retention programs to improve customer engagement and lifetime value

- Analyse customer, sales, website, product and campaign data to identify trends and opportunities





- Monitor key metrics including acquisition, retention, repeat purchase rates, customer lifetime value and churn

- Measure and report on marketing campaign, promotion and loyalty program performance

- Deliver actionable insights and recommendations to stakeholders across the business

- Map and optimise the end-to-end customer journey

- Lead testing and optimisation initiatives across campaigns, segmentation, messaging and offers

- Develop dashboards and reporting frameworks across CRM, loyalty, digital and sales performance

- Manage CRM integrations, data quality processes and relationships with technology and agency partners

- Drive continuous improvement through enhanced reporting, automation and data governance practices

About You

- 5+ years' experience in CRM, loyalty, customer analytics, business intelligence or data-driven marketing roles

- Proven experience managing CRM platforms, customer databases and loyalty programs

- Strong analytical skills with the ability to interpret complex data and identify actionable insights

- Experience developing reporting dashboards and performance metrics

- Strong understanding of customer lifecycle marketing, segmentation and retention strategies

- Experience analysing eCommerce, website and marketing performance data

- Proficiency with CRM, analytics, reporting and data visualisation tools

- Advanced Excel skills and strong data management capability

- Excellent stakeholder management, communication and presentation skills

- Strong project management, organisational and problem-solving abilities





- A commercially minded approach with the ability to translate data into business outcomes

- A proactive, detail-oriented and continuous improvement mindset

About Us

At Dorel, we’re dedicated to helping families live safer, easier, and more joyful lives. As a global leader in juvenile products, our brands: Maxi-Cosi, Mother’s Choice and Tiny Love are trusted by millions of parents worldwide.

Our Australian team is passionate, collaborative, and committed to delivering high-quality products and exceptional service. We value a workplace where people feel supported, respected, and empowered to grow. With a solid manufacturing and distribution presence in Melbourne’s western suburbs, we combine the stability of a global organisation with the warmth and agility of a close-knit local team.

Benefits & Perks

When you join us, you’ll enjoy a range of benefits designed to support your wellbeing, growth, and work-life balance.

Career & Development

- Opportunities to expand your skills within an established global organisation

- Supportive leaders and a collaborative team environment

- Access to training and development to strengthen your professional capability

Culture & Work Environment

- Friendly, inclusive, and supportive team culture

- A workplace that values initiative, integrity, and teamwork

- Modern office facilities with barista quality coffee, staff lounge and outdoor area for breaks located in Melbourne’s western suburbs

Work-Life Balance

- 9 day fortnight (paid RDO)

- Office and WFH hybrid role

- A supportive environment that respects commitments outside of work

Employee Perks

- Employee discounts on leading juvenile products

- Free on-site parking

- Access to employee EAP (Employee Assistance Program)

If you're passionate about using data to drive customer growth, improve business performance and create meaningful customer experiences, we'd love to hear from you.

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📌 Data Analytics & Loyalty Manager (Melbourne)
🏢 Dorel
📍 Melbourne