Social Media & Marketing Coordinator (Melbourne)

Social Media & Marketing Coordinator (Melbourne)

12 Oct
|
Kip&Co
|
Melbourne

12 Oct

Kip&Co

Melbourne

We’re looking for an energetic, highly organised and creative Marketing & Social Media Coordinator to join the Kip&Co; team. This is a dynamic, hands‑on role combining the day-to-day coordination of Kip&Co;’s organic social media channels with broader marketing support across campaigns, content, influencers, PR, photoshoots, product launches, collaborations and retail events.

You’ll help bring the Kip&Co; brand to life across our social channels, coordinating the content calendar, creating and capturing content, scheduling and publishing posts, supporting community management and keeping across emerging trends and opportunities.

Beyond social, you’ll be an important part of making our wider marketing activity happen. One day you might be creating and scheduling social content or coordinating an influencer campaign, the next you could be packing samples for a photoshoot, capturing behind‑the‑scenes content on location or helping bring a Kip&Co; store event to life.

We’re looking for someone who thrives in a fast‑paced creative environment, has a great eye for content and is happy to roll up their sleeves and get involved. You’ll be organised, proactive and comfortable juggling multiple projects while keeping an eye on deadlines, details and the Kip&Co; brand.

This isn’t a purely desk‑based role. Regular photoshoots, content days, store events and brand activations are an important part of the job. You’ll help prepare and pack for shoots, attend shoots and capture content, assist with event preparation and set‑up and support the team on the ground.

From time to time, shoots, launches and store events may also require some flexibility outside standard office hours, including occasional early starts, evenings or additional hours.

Social Media & Content

- Coordinate the day‑to‑day execution of Kip&Co;’s organic social media calendar across Instagram, Facebook, TikTok, Pinterest and emerging channels.
- Create, capture, schedule and publish engaging social‑first content in line with Kip&Co;’s brand, campaigns and broader channel strategy.
- Work closely with the Brand & Creative and Performance Marketing teams to translate campaign priorities, launches and trading moments into engaging social content.
- Brainstorm fresh content concepts and identify opportunities to tell the Kip&Co; story in relevant and engaging ways.
- Capture reactive,



behind‑the‑scenes and social‑first content across Kip&Co; HQ, photoshoots, stores, events and activations.
- Support community management across Kip&Co;’s owned social channels, including some occasional after‑hours requirements.
- Monitor social media trends, platform developments and emerging formats and identify relevant opportunities for Kip&Co.;
- Support social media reporting, using performance insights to understand what content is resonating and inform future activity.
- Coordinate collaborative and co‑branded competitions and social content opportunities.
- Maintain an organised bank of social assets and ensure content requirements are communicated ahead of launches and campaigns.

Marketing & Campaign Coordination

- Support the day‑to‑day workflow of the Marketing team, helping ensure campaigns, launches and activities are delivered on time.
- Maintain key marketing dates, timelines and deliverables across multiple campaigns and channels.
- Support the coordination and execution of seasonal campaigns, product launches, collaborations and retail activations.
- Coordinate marketing and photoshoot samples, including tracking incoming product, preparing samples for shoots and send‑outs and maintaining an organised sample library.
- Support weekly and seasonal photoshoots, including preparing and packing product and props, assisting with shoot logistics, styling and product preparation and capturing social and behind‑the‑scenes content.
- Assist with the planning and execution of Kip&Co; store events, launches and brand activations, including preparation, packing, set‑up and on‑the‑day support.
- Support blog ideation, writing, content planning and publishing.
- Provide general marketing administration, coordination and reporting support.
- Assist with other ad hoc marketing activities as required across busy campaign, shoot, event and launch periods.

Influencer & PR

- Coordinate the day‑to‑day delivery of influencer and talent activity, including outreach, briefing,



product send‑outs, content approvals and tracking deliverables.
- Help identify relevant creators and talent who align with the Kip&Co; brand and audience.
- Build and maintain relationships with creators, stylists, media and other brand partners.
- Coordinate seasonal PR and influencer sample send‑outs.
- Assist with media enquiries, product loans, press materials and other PR activity.
- Support reporting across influencer, creator and PR activity.

Assist with creator and influencer activity around key launches, collaborations and events.

Skills & Attributes required for this role:

You’ll ideally have:

- A relevant tertiary qualification and approximately 5 years’ experience in social media, marketing, content or a similar role.
- A strong understanding of Instagram, Facebook, TikTok and Pinterest and how brands use each platform differently.
- Hands‑on experience creating social‑first content, with a good eye for what makes engaging organic content.
- Confidence capturing content on a phone, including short‑form video and behind‑the‑scenes content.
- Strong written and verbal communication skills, including copywriting.
- Excellent organisation and time management skills with the ability to manage multiple priorities and deadlines.
- A proactive mindset and the confidence to take ownership of tasks and keep things moving.
- A creative eye and genuine interest in social media, content and brand storytelling.
- Experience with tools such as Google Workspace, Adobe Creative Suite, Capcut and Canva.
- A collaborative, positive attitude and willingness to jump in wherever needed.
- Comfort working in a hands‑on workplace, including packing and unpacking product, preparing for photoshoots, assisting on location and helping set up and run events.
- Flexibility to occasionally work outside standard office hours when required for photoshoots, launches, content capture and store events.
- An interest in interiors, design, fashion, lifestyle and the colourful world of Kip&Co.;

At Kip&Co;, we’ve made a personal commitment to minimise the harm to the planet in everything we do, and that means that sustainable and ethical considerations come first. We offer generous employee benefits including product discounts and allowances, and a flexible working environment.

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📌 Social Media & Marketing Coordinator (Melbourne)
🏢 Kip&Co
📍 Melbourne

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