Expressions of Interest for a Senior Social Media Campaigns Officer, this role will be based at Newstead.
In this role you will lead coordination, delivery and optimisation of NHVR's social media and road safety campaigns to drive engagement, behaviour change and road safety outcomes.
The role supports the Manager in implementing campaign and social media strategies across social, digital and mass media channels, leveraging audience insights, evidence-based approaches, partnerships and trusted voices to maximise campaign reach, credibility and impact.
Through performance monitoring, research and continuous improvement, the role contributes to measurable outcomes and provides guidance and support to junior team members to ensure high-quality campaign execution aligned with organisational priorities.
Key responsibilities of this role are:
Deliver and continuously improve road safety campaigns and social media initiatives to improve safety outcomes.
Provide strategic insights and performance reporting on campaigns, social media trends, audience behaviour and platform developments.
Manage social media activity, ensuring content is timely, accurate, engaging and aligned with organisational objectives.
Coordinate integrated marketing campaigns across social and digital to achieve campaign objectives.
Oversee audience research, campaign evaluation and stakeholder engagement to measure effectiveness and drive continuous improvement.
Manage relationships with agencies, suppliers, partners and influencers, ensuring successful delivery of campaign outcomes.
Support budget management, procurement,



contract administration and the coaching of team members to ensure effective campaign execution and compliance.
About You
To be successful in this role you will possess
Skills & Experience
Proven experience delivering integrated social, digital and media campaigns that drive engagement and measurable outcomes.
Strong social media management expertise, including community engagement, reputation management and paid social campaigns.
Analytical mindset with the ability to interpret insights, optimise performance and inform strategic decisions.
Exceptional communication and content creation skills, translating complex information into engaging audience-focused messaging.
Strong stakeholder management skills, with the ability to influence, collaborate and build effective partnerships.
Highly organised project manager, capable of balancing competing priorities and delivering results in a fast-paced environment.
Creative and solutions-focused, with a proactive approach to improving campaign effectiveness and audience engagement.
Experience coaching and supporting team members to deliver high-quality outcomes.
Qualifications (Highly Regarded)
Degree in Marketing, Advertising, or a related field.
5+ years' experience leading integrated social, digital and media campaigns.
Experience with social media management and analytics platforms (e.g. Sprout Social)
Proficiency with content creation tools such as Canva, Adobe Creative Suite or similar.
Robust presentation, negotiation and stakeholder engagement capabilities.
Interested employees are encouraged to submit an expression of interest outlining their relevant experience and suitability for the role.
Expression of Interest closing date Friday 16 October ****

📌 Senior Social Media And Campaigns Officer (Brisbane)
🏢 National Heavy Vehicle Regulator
📍 Brisbane