?? Heads up!
This role is based in-person at our office in sunny Brisbane, Australia.
??–––––––––––––––––––– About AskableHey, we're Askable, the world's most loved user research platform.
Loved by Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more.
We help teams run better research faster, from participant recruitment to insights, so they can build products people actually want.
Started in **** in Brisbane, now with offices in London and Chicago.
–––––––––––––––––––– About the roleOwn how Askable shows up across social.
Build a publishing rhythm worth following, a point of view worth caring about, and the systems that let the rest of the team show up too.Most B2B social is forgettable.
Same playbook, same sentence structures, same recycled "thought leadership".
AI has made the feed louder, not better.
We've been guilty of this.
Our audience is product people, designers, and researchers who can smell B2B sludge from a mile away.
They want a brand that thinks out loud, has actual opinions, and respects their time.We have raw material most B2B brands would kill for.
Insights from a million participants, product moments worth talking about, customer stories researchers want to read.
We are looking for someone who can present these to our audience, with taste.
––––––––––––––––––––? What you'll doBrand and channelsOwn Askable's social channels end-to-end: content, calendar, comments, communityTranslate research insights, product moments, and customer stories into social-native formatsMake launches feel like moments, not press releasesPartner with creators, peers,



and adjacent brands to amplify what we put outExecutive thought leadershipSupport and direct content for senior leaders Surface reactive moments that match each leader's POV and prioritiesBuild the cadence so it ships without becoming a bottleneckStay on top of industry trendsReactive content on industry moments, measured in hours, not daysA point of view on the conversations our audience is already havingStrategy and opsMake it easy for sales, product, and CX to show up on social as credible voicesBuild smart workflows (including AI where it helps) that scale output without flattening voiceSet goals, kill what isn't working, shape how social fits into the broader marketing engine––––––––––––––––––––What you need5+ years in social, ideally some of it at a B2B SaaS in scale-up modeA portfolio that shows craft and a point of view.
Not protected.
Distinct.A senior IC mindset.
You ship the work that matters most, and use systems, AI, and partners to scale the rest.Genuinely AI-native in your workflow, with a track record of building systems and prompts others can use.
Not "I tried ChatGPT.
"Proven exec ghostwriting.
You can hold multiple voices in your head and not let them drift.BonusLight video and design (Figma, Premiere, CapCut)Built a sales social activation program from scratchWorked in research, insights, AI, or developer tools categoriesRan an influencer or creator program end-to-end––––––––––––––––––––? The mindset you'll needWin as a team: Proud of your individual work, but winning as a team is what feels best.
You give and take feedback well.Independent and curious: No cabinets full of step-by-step instructions here.
Think on your feet, manage your own workflow, ask sharp questions.Growth-focused: Stretch goals energise you.
Always looking for ways to improve yourself, your team, the business.Quick to learn: Get up to speed on our product fast and stay current as it evolves.
––––––––––––––––––––? Perks and benefitsYour excitement about the role itself is what matters most.
Perks are the icing.
We're committed to building diverse teams.
If you're excited about this role but your experience doesn't align perfectly, we'd still love to hear from you.

📌 Social Media Manager (Au) (Brisbane)
🏢 Askable
📍 Brisbane