At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration.
We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey.
Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers.
Join us in shaping a future where business growth and personal fulfilment go hand in handThe RoleWe have a fantastic opportunity for a talented, experienced Generative AI art director to join our growing award-winning team.
As an individual contributor, your core focus will be the rapid creation and optimization of creative assets for performance campaigns.We're looking for an ambitious director to play an important role in our growing Gen AI optimisation team.
The main selling point of this role is the opportunity to use Pencil—the most popular generative AI creative platform for global brands —to define best practices for Australia's biggest advertisers and demonstrate the future of generative AI creativity to the rest of our global organization.We need someone with a sharp eye for detail, impeccable work ethic, and a terrific understanding of Generative AI design practices.
They must be easy to work with, happy to collaborate, and want to help the team do their very best work.Skill RequirementsStrong portfolio of Digital Design and Art Direction workMandatory:



Experience and examples of finished generative AI work, such as assets or campaigns that have gone live.Mandatory: Must possess curiosity and the ability to continually learn as recent models and ways of using Pencil become available.Preferred: A background in performance marketing, as the majority of assets are for this purpose.
Familiarity with common formats for mature advertisers such as YouTube Shorts and Instagram Reels.Knowledge of Adobe Creative Suite (Photoshop, Illustrator & InDesign), skills in Google Web Designer and/or After Effects animation would be superb but not essential.Ability to think creatively and present your concepts to clients and team membersExperience of working with Developers and UX designersPossess brilliant layout, typography skills and, of course, sharp attention to detailBe happy to demonstrate outstanding conceptual and creative thinking in your design workHave the ability to perform effectively to tight deadlines, work well both independently and as part of a teamBe passionate, positive and lively with lots of ideasKeen to work hard to produce great creative resultsCommunicate ideas clearly and confidently to peers and team leaders alikeOpen, honest, direct and comfortable in giving and receiving constructive feedbackAble to perform well under pressure and prepared to put the hours in when the project demands itFinally,



it'll be a huge plus if you have HTML, CSS and JS skillsResponsibilitiesDrive creative concepting for Gen AI campaigns and in-flight optimisation using Pencil Pro.Develop and deliver concepts for various video formats, including pre-roll and vertical video.
These concepts should be generated with Pencil agents as part of a connected campaign design.Engage in practical art design and continuous asset optimization based on campaign performance.Utilize generative AI—specifically the Pencil Pro platform—to create and optimize assets based on real-time campaign performance.Generate assets for Google campaigns, including YouTube videos, display, and copy.Work in close collaboration with Jack Smyth to take briefs, generate concepts, and create storyboards for client approval.Ensure that projects are delivered to the utmost level of professionalism.Effectively communicate creative ideas and strategies to senior teams.Consistently produce amazing, original work.Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees.
If you want to join our collaborative team, we invite you to apply today with your resume in English.Additional InformationJoin Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
Jellyfish confirms you have the right to disconnect from the workplace outside yourusual working hours as set out in the internal policy Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.

📌 Gen Ai Art Director (New South Wales)
🏢 Jellyfish
📍 New South Wales