Company DescriptionThis is a rare opportunity to shape the commercial engine of a leading veterinary network - combining strategy, systems, and real impact on clinic performance.
You'll operate at executive level, influence enterprise-wide outcomes, and build a best-in-class commercial function from the ground up.
With full ownership of pricing, margin, and performance systems, you'll have the platform to drive meaningful EBITDA improvement while supporting clinicians to focus on what matters most: delivering exceptional patient care.About the RoleAs General Manager – Commercial Performance, you're the single point of accountability for commercial outcomes across Vet Services.
You will design and embed a unified commercial system that lifts profitability, improves pricing discipline, and simplifies operations without compromising clinical integrity.This is a highly strategic and operational role, bridging Finance, Operations, Clinical Leadership, IT, and Procurement to ensure commercial intent translates into consistent, scalable results across a multi-site clinic network.
You will also play a key leadership role as part of the Vet Services Senior Leadership Team.Key ResponsibilitiesEnterprise Strategy & GovernanceDefine and lead the commercial strategy aligned to organisational goalsEstablish clear governance across pricing, margins, billing, and inventoryEnsure frameworks are clinically credible, financially sound, and operationally practicalPricing, Margin & Cost LeadershipOwn enterprise pricing architecture, corridors, and margin guardrailsOversee COGS and cost control to drive sustainable margin improvementIdentify and eliminate margin leakage across pricing, billing,



and inventoryCommercial Systems & IntegrityLead commercial design within PIMS and supporting systems (including billing configuration)Simplify systems to reduce clinic admin burden and improve consistencyEnsure integrity from pricing design through to revenue realisationPerformance & InsightsEstablish enterprise reporting, dashboards, and actionable insightsPartner with executives on scenario modelling and decision supportUse data to identify risks, opportunities, and performance gapsCompliance & AssuranceImplement billing guidelines and training to uplift capability across clinicsEnsure adherence to pricing and commercial frameworksBalance governance with practical adoption across the networkLeadership & CapabilityBuild and lead the Commercial Performance functionDevelop a high-performing team across pricing, insights, and process improvementDrive commercial discipline, capability, and behavioural change at scaleWhat You BringExtensive senior leadership experience in commercial, pricing, or performance roles within complex, multi-site environmentsDeep veterinary or healthcare industry experience, spanning both clinical and operational leadershipProven track record designing enterprise commercial systems (pricing, billing, inventory, receivables)Robust financial acumen with a focus on margin improvement and performance optimisationAbility to influence senior stakeholders and drive change without direct operational controlCommercial curiosity, strong problem-solving skills, and the ability to simplify complexityMeasures of SuccessImproved gross margin and financial sustainabilityStrong pricing compliance and billing accuracyReduced inventory shrinkage and pricing variationEnhanced charge capture and working capital outcomesWhy Join Us?
You'll join a purpose-driven organisation where commercial excellence directly supports better clinical outcomes.
This is your chance to leave a legacy by building the systems, capability, and discipline that will shape the future of veterinary services at scale.Ready to lead the commercial transformation of a growing veterinary network?
Apply now by submitting your CV and cover letter.

📌 General Manager Commercial Performance (Vet Services) (New South Wales)
🏢 Greencross Pet Wellness
📍 New South Wales