About ETFExhibition & Trade Fairs (ETF)is a full-service conference and exhibition organiser with over 30 years' experience in trade and consumer exhibitions, conferences, and events.
ETF's current portfolio includes 8 x exhibitions and conferences across a diverse range of industries.
ETF is a wholly owned subsidiary of Encore Event Technologies, a global AV and events company with operations throughout Asia Pacific with 1,100 staff.The RoleWe are seeking an experienced and well-versed Marketing Executive to join the team as the business enters its next phase of growth and development.
The role will primarily focus on the development and delivery of marketing campaigns to support our market leading brands.
The role will report into Head of Marketing and work closely with Marketing Managers to implement effective campaigns.Key Responsibilities:Work closely with the Head of Marketing and Marketing Managers to support specific marketing objectives across different channels and segments supporting the overall strategic marketing planDevelop and implement content to drive engagement, event attendance and audience growth across digital channelsEnsure all event campaigns and creative assets are consistent and meet brand guidelinesWork with internal and external stakeholders to deliver marketing campaigns and activities within each event's marketing schedule, timelines, targets and budgetsMonitor and optimise campaign performance to align with campaign objectivesAttend events as part of the onsite team, delivering all aspects of the event experienceMaintain various databases (via HubSpot) on an ongoing basis, including data segmentation,



importing and exporting data, and managing subscriptionsAll other marketing tasks and responsibilities as requiredCollaborate with internal teams to source, shape and schedule engaging content that drives attendance and enhances the visitor experienceWork on event websites ensuring content is accurate and updated as requiredResearch and produce industry relevant content for newsletters, blogs, and email campaignsAssist with all aspects of email marketing campaigns (via Foundry & HubSpot), including building email templates, managing data and lists, copywriting, and producing assetsBrief external designers on required campaign assets from initial concept through to deliveryCreating, scheduling and in-platform posting of organic social media content in-line with campaign objectives and guidelinesManage social media 'Community Engagement' encompassing monitoring and responding to page interactions, post commentsWork with external media, advertising, digital, and creative agencies across all campaignsAbout You:Experience planning and executing content marketing campaignsExperience booking and managing advertising campaigns and media partnershipsExperience working with and segmenting dataExperience working across multi-channel B2B & B2C marketing campaigns an advantageExperience working on events/exhibition/conference projects an advantageStrong digital marketing experience essentialProfessional, mature, reliable, pro-active, enthusiastic and organisedExcellent attention to detail and high standards for their workInnovative, creative and enjoy bringing current ideas to lifeEmbody diversity, equity and inclusion
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📌 Marketing Executive (Sydney)
🏢 Encore Global
📍 Sydney