Job Description
Marketing Manager – B2B SaaS & Lead Generation n
Worx Safety helps businesses across Australia simplify workplace safety management. We're looking for an experienced
Marketing Manager
who can develop effective strategies, use data to improve performance and generate a consistent flow of qualified inbound leads for our sales team.
n
You'll own our lead generation strategy, from campaign planning and execution through to measuring results and improving conversion. You'll work alongside graphic designers, social media specialists and UI/UX developers, providing clear briefs and direction to turn your strategy into effective campaigns.
n
Key responsibilities
n
Develop and deliver marketing strategies that grow qualified inbound lead volume
n
Plan and optimise campaigns across paid search, social media, SEO, content and email
n
Analyse campaign performance, cost per lead and conversion rates to guide decisions
n
Manage marketing budgets and focus investment on channels that generate results
n
Work with the sales team to understand lead quality and track enquiries through to customers
n
Brief and coordinate graphic designers, social media specialists and UI/UX developers
n
Improve website and landing page conversion through testing and analysis
n




Build lead nurturing campaigns that turn interest into sales opportunities
n
Report clearly on performance, insights and next steps
n
About you
n
Experience in B2B marketing and lead generation
n
A proven ability to generate qualified inbound leads and contribute to sales growth
n
Strong strategic thinking backed by practical campaign experience
n
Confident analysing data, identifying trends and turning insights into action
n
Experience with paid advertising, analytics, Zoho CRM and marketing automation tools
n
Able to write clear briefs and coordinate creative and digital specialists
n
Comfortable working closely with sales to improve lead quality and conversion
n
Established in your marketing career, with ownership of budgets and measurable results
n
n This role would suit someone established in their marketing career who wants room to make an impact. Experience in B2B SaaS, workplace safety or a related field would be valuable, but strong strategic thinking, data analysis and a proven ability to generate qualified leads matter most.
n
Open to applicants anywhere in Australia
n
Work remotely, or from our Wollongong office if you prefer
n
Market-competitive salary, with the opportunity to take ownership and drive measurable growth
#J-*****-Ljbffr

📌 Marketing ManagerB Saas & Lead Generation (Melbourne)
🏢 Worx Safety Pty
📍 Melbourne