Job Description
Sales & BDM – Hospitality Equipment | $100K Base + Exceptional Commission n
Perth | Osborne Park | Hybrid Office / Showroom / Field
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Are you already well connected in the hospitality industry — and ready to earn what you're actually worth?
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Cater Central Commercial Kitchen Equipment is growing rapidly, and we're looking for an energetic, experienced Sales & BDM professional to join our Perth team immediately.
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This isn't a role where you'll be handed a phone book and told to start cold calling.
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You're walking into an existing business with a strong reputation, active opportunities already in the pipeline and more than 2,000 leads and customer opportunities ready to be worked.
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If you already know the hospitality industry, understand commercial kitchen equipment, smallwares, tabletop or appliances, and genuinely enjoy selling — this could be a very lucrative opportunity.
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$100,000 BASE + EXCEPTIONAL COMMISSION
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A good salesperson should be able to earn $150,000+ per year, with the commission structure designed around gross profit rather than simply revenue.
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That means the better you sell, negotiate and grow profitable business, the more you can earn.
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There is no shortage of opportunity.
About Cater Central n
Cater Central Commercial Kitchen Equipment is a rapidly growing Australian hospitality equipment business supplying commercial kitchens, restaurants, cafes, pubs, hotels and other hospitality and commercial customers.
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We've built an excellent reputation by doing things differently:
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The right equipment. The right price. The right advice.
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Our customers value our knowledge, responsiveness, relationships and ability to actually help them get their projects and businesses moving.
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We're continuing to expand our team, product offering, customer base and geographic reach.
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And we're looking for someone who wants to grow with us.
The Opportunity n
We're looking for a Sales & BDM who can hit the ground running.
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You'll be responsible for developing new business, managing existing opportunities, building customer relationships and turning opportunities into profitable sales.
You'll have access to: n
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2,000+ leads and customer opportunities
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Existing active deals already in the pipeline
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A growing database of hospitality businesses
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An established and respected brand
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A broad range of commercial kitchen equipment and appliances
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Smallwares and tabletop products
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Support from our wider sales and operations team
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A flexible hybrid working environment
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A genuine opportunity to build your own customer base and income
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You'll be working across office/showroom and field-based sales, meeting customers throughout Perth and developing relationships with hospitality operators, owners, managers, chefs, purchasing teams, builders and other industry contacts.
Who We're Looking For n
We're looking for someone who knows hospitality.
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Ideally, you'll have 3+ years' experience selling hospitality equipment, commercial kitchen equipment, smallwares, tabletop, appliances or a closely related product/service.
You might currently be working for: n
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A commercial kitchen equipment supplier
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A hospitality equipment distributor
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A
smallwares/tabletop
supplier
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A commercial appliance business
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A hospitality supplier
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A foodservice equipment company
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A hospitality fitout business
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Or another closely related industry
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You don't necessarily need to have sold exactly the same products we sell.
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If you've got strong hospitality industry knowledge, understand how commercial kitchens operate and can learn products quickly, we'd still like to hear from you.
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What's more important is that you understand customers and know how to sell.
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Most importantly — we want ENERGY.
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We want someone who brings energy into every room.
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Someone who is naturally upbeat, positive, enthusiastic and confident.
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Someone who enjoys meeting people.
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Someone who picks up the phone rather than waiting for an email.
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Someone who sees a lead and thinks "How do I turn this into a customer?"
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Someone who enjoys winning.
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Someone who can walk into a restaurant, hotel or hospitality business and quickly build rapport with the people running it.
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Someone who is commercially minded but genuinely enjoys helping customers find the right solution.
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You should be the sort of person customers remember.
What you'll actually be doing n
Your role will include:
Sales & Business Development n
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Responding to and converting inbound opportunities
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Working through our extensive existing lead database
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Following up active opportunities already in the pipeline
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Identifying new hospitality businesses and opportunities
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Prospecting and developing new accounts
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Visiting customers throughout Perth and WA
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Building long-term relationships with hospitality operators and businesses
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Preparing quotes and proposals
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Negotiating and closing deals
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Identifying opportunities to increase customer spend
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Developing repeat and ongoing business
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Customer Relationships n
You'll become a trusted point of contact for your customers.
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Rather than simply selling a piece of equipment, you'll be expected to understand:
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What is the customer trying to achieve?
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What does their kitchen need?
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What problems are they trying to solve?
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What else could we help them with?
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This consultative approach is a major part of how we win business.
You'll have a serious head start n
One of the biggest advantages of this role is that you're not starting from zero.
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There are already active opportunities.
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There is already a substantial database.
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There are already customers.
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There is already a strong reputation.
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There are already products and suppliers.
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And there are already systems and people around you.
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Your job is to turn opportunity into sales.
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For the right person,



there is potentially a significant amount of low‐hanging fruit.
What we expect from you n
We're looking for someone who:
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Has 3+ years' relevant hospitality equipment sales experience, or strong equivalent industry experience
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Understands commercial hospitality
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Has excellent communication and relationship‐building skills
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Is confident dealing with business owners, chefs and decision makers
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Can identify opportunities and proactively pursue them
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Is highly organised and follows up relentlessly
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Can manage multiple opportunities at once
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Is commercially savvy and understands gross profit
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Is confident negotiating
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Is comfortable making outbound calls and visiting customers
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Has a strong work ethic
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Is positive, energetic and driven
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Wants to win
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Has a current driver's licence
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Most importantly, we want someone hungry.
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We'd rather hire someone with tremendous energy, initiative and sales ability than someone who simply has a long list of companies on their CV.
What's in it for you? n
Plus exceptional gross‐profit‐based commissions.
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A good performer should be capable of earning $150,000+ total remuneration, with significantly more potential for someone who becomes a top performer.
A growing business n
Cater Central is expanding, and we're building a larger sales organisation.
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This means genuine opportunities for people who perform.
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As the business grows, there is potential progression into Senior Sales, Key Account Management, Sales Management and other leadership opportunities.
A genuine pipeline n
You won't be expected to create every chance yourself.
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You'll have 2,000+ leads and customer opportunities, along with existing active deals.
An established reputation n
You're representing a business that already has strong relationships and a reputation within the hospitality industry.
Flexibility n
The role combines office/showroom and field-based work, giving you the flexibility to spend your time where it generates the most value.
Opportunity n
We're not looking for someone to simply fill a seat.
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We're looking for someone who can become a major contributor to the growth of Cater Central.
Who will thrive in this role? n
If you're currently selling hospitality equipment and think:
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"I could do a lot more if I had better opportunities, better leads and a better commission structure..."
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We should talk.
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If you've built strong relationships in the hospitality industry but feel you're underpaid for the business you generate...
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We should talk.
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If you're already selling commercial kitchen equipment, smallwares, tabletop or appliances and want to join a business that is growing aggressively...
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We should talk.
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If you're energetic, commercially driven and love winning new business...
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We definitely want to hear from you.
Perth-based — or moving to Perth? n
We're primarily looking for someone already in Perth, but we're also open to speaking with excellent candidates looking to relocate to Perth for the right chance.
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If you're the right person, let's have a conversation.
#J-*****-Ljbffr

📌 Sales & Business Development Manager (Perth)
🏢 Cater Central Pty
📍 Perth