Job Description
Personal Brand Social Media Manager – Full Time n
Location:
Melbourne preferred / Hybrid or Remote
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Employment:
Full Time
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Industry:
Social Media / Content / Personal Branding
About the Role n
I'm looking for a highly switched-on
Social Media Manager
to take ownership of my personal social media channels and help build and grow my personal brand.
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I run multiple businesses and am going all-in on documenting the journey and building my presence online.
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You'll work alongside a dedicated videographer and remote editing team. Your job is to take the finished content and make sure it gets seen.
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We're aiming to publish
high-volume content every day across multiple platforms
, so I need someone who lives and breathes social media, understands what gets attention and can take ownership without needing to be micromanaged.
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Melbourne-based applicants are preferred
, as I'd like someone who is available to catch up in person for meetings, content planning and strategy sessions when required. However, I'm open to the right person working remotely if they're a great fit for the role.
What You'll Be Doing n
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Manage my personal social media accounts across
Instagram, TikTok, Facebook, YouTube, X and LinkedIn
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Schedule and publish approximately
6 pieces of content per day
across our platforms
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Write captions, titles, descriptions and hooks suited to each platform
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Reply to comments and messages in my tone of voice
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Actively engage with other creators, businesses and relevant accounts to increase reach and build relationships
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Manage the overall content calendar and posting schedule
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Monitor trends, viral formats and content opportunities
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Identify trending sounds, topics and conversations we should be jumping on
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Review analytics and identify what's working and what's not
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Provide feedback and direction to our editors based on content performance
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Help identify additional clips and content opportunities from our raw footage
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Repurpose content appropriately across different platforms
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Assist with Stories and more spontaneous day-to-day content
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Identify potential collaborations, podcasts, creators and other opportunities to grow the brand
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Provide a easy weekly performance report covering growth, reach, views and our best-performing content
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Who I'm Looking For n
You don't need 10 years of corporate marketing experience.
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I'm much more interested in finding someone who is
hungry, creative, organised and genuinely understands social media.
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You should:
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Be extremely familiar with Instagram, TikTok, YouTube and other major social platforms
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Understand what makes short-form content perform
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Follow current social trends and internet culture
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Have excellent written communication
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Be comfortable communicating and engaging as another person's personal brand
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Be highly organised and able to manage a large volume of content
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Understand analytics, retention, engagement and content performance
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Have initiative and bring ideas to the table
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Be comfortable giving honest feedback when content isn't working
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Be reliable and able to work independently
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Be interested in business, entrepreneurship and personal-brand content
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Preferably be based in Melbourne and available for occasional in-person meetings
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Experience managing a personal brand, creator, influencer, entrepreneur or high-volume social account would be highly regarded.
The Content n
The content will document the reality of building and running businesses — including the wins, problems, behind-the-scenes moments, travel, meetings, events, lifestyle and everything that happens along the way.
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The goal isn't to create polished corporate content.
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We want entertaining, authentic content that people actually want to watch.
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You'll have access to a large amount of professionally filmed content and an editing team producing content consistently.
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Your responsibility is to help turn that content into
attention, engagement and audience growth.
The Opportunity n
This isn't a role where you'll be given three posts to schedule each week.
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We're building a serious personal media operation and intend to publish at scale.
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You'll have significant ownership over the social channels and, as the personal brand grows, there will be an opportunity for the role to grow with it.
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If you're someone who spends half your life on social media anyway, understands why some creators explode while others don't, and wants the opportunity to help build a personal brand from the ground up, I'd love to hear from you.
#J-*****-Ljbffr

📌 Personal Brand Social Media Manager - Full Time (Melbourne)
🏢 seek.com.au
📍 Melbourne