Job Description
Social Media Producer – Maternity Cover (12 months fixed term) Run the feed that fuels Australia's off-grid addiction. n
This isn't about sitting in an office scheduling corporategraphics three weeks in advance. This isn't about generic stock images.
n
And it's definitely not for someonewho just scrollswithout understanding what actually stops people in their tracks.
n
At 4WD Supacentre, home of Adventure Kings, we're building Australia's biggest and most active outdoor content community. To keep leading the pack, we need a quick-moving, highly creative Social Media Producer who knows how to spot trends, build an unstoppable community, and turn 4WDing,camping, and off-gridpassion into high-converting, viral content across every major feed.
Why This Role Is Different n
You won't just be a "page admin." You'll be:
n
n
The heartbeat of our digitalcommunity across Facebook, Instagram, TikTok, YouTube Shorts, and emerging platforms.
n
The creative engine turning productlaunches, track trips, customer builds,and outdoor banter into scroll-stopping social content.
n
The trend authoritywho understands algorithmshifts and knows how to jump on viral moments before they pass.
n
What You'll ActuallyBe Doing n
Content Strategy& Creation
n
n
Plan and executethe daily contentcalendar across TikTok,Instagram (Reels &Stories;), Facebook, and YouTube Shorts.
n
Present on cameraacross
educational/product
content,price/deal-based video ads, and live on-the-ground event coverage.
n
Work closely with our video production and presenter teams to capture,edit, and publish high-energy short-form video on the fly.
n
Turn user-generated content(UGC), customer trip photos, and real-world 12V/camping setups into authentic social proof.
n
Write punchy, relatable,



Aussie-toned captions that read like a mate giving solidadvice – not a corporate pitch.
n
n
Growth, Analytics & Trends
n
n
Track engagement rates, audience growth,reach, and social-driven web traffic to refine what works.
n
Continuouslytest new formats,hooks, audio, and posting strategies to beat platform algorithms.
n
Keep an eye on competitor moves and digitaltrends to ensure our brands remain ahead of the curve.
n
What We're LookingFor n
You must have:
n
n
3+ years of experience managingsocial channels for a rapid-paced retail brand, agency, or digital media output.
n
Strong short-form videoediting skills (CapCutpreferable)
n
Proven track recordof growing organicreach, views, and engagement acrossTikTok, Meta, and YouTube.
n
Confidenceto get in-front of the camera to produce videos.
n
Solid understanding of social analytics, social SEO, and digital audiencebehaviour.
n
n
You'll stand out if you have:
n
n
A genuinepassion for 4WDing,camping, touring, or the Aussieoutdoor lifestyle.
n
Experience in fast-turnaround retail,e-commerce, or high-volume product publishing.
n
This Role Is Perfect If You: n
n
Live on social media and get a kick out of seeing engagement numbersand view counts hit new highs.
n
Know the difference between content that actually drivesbrand loyalty and content that just looks pretty.
n
Are agile, quickto react, and thrive in a fast-paced, hands-on environment.
n
Why Join 4WD Supacentre? n
We move fast, produce massive amounts of high-impact content, and give you the space to back your ideas. You'll work alongside video producers, presenters, and outdoor enthusiasts who share a goal: inspiring everyday Aussies to get outdoors.
n
If you're readyto take the reins on Australia's top outdoor feeds,this is your shot. What role should we write next?
n

📌 Social Media Producer (Sydney)
🏢 4wd Supacentre
📍 Sydney