AI & Growth Marketing Lead | Sydney

I'm working with a growing Sydney-based business to find an AI & Growth Marketing Lead who wants the opportunity to have a real influence on how a business grows, and how AI can change the way marketing gets done.

This is a broad, hands-on growth role for someone who is genuinely excited by what is happening with AI, automation and emerging technology.

We’re not looking for someone who occasionally uses ChatGPT to help write content. We’re looking for someone who is actively exploring how AI can make them a better marketer; building automations, improving workflows, analysing information faster, generating and testing ideas, understanding customers and finding smarter ways to acquire and convert leads.

You'll have plenty already happening around you, but also the freedom to challenge what's being done, spot opportunities and introduce new ideas.

The business itself is highly focused on lead generation, so there will be a focus on generating more of the right leads, convert more of them into customers and find increasingly intelligent ways to do it.

What are we looking for?

You might currently be a Growth Marketing Manager, Performance Marketing Manager, Digital Marketing Manager, Acquisition Manager or operating in a broader marketing role within a growing business. Your exact title matters less than how you think.

We’re looking for someone who is naturally experimental. You see a problem or opportunity, develop a hypothesis, work out how to test it and get something into market.

You’ve experimented with different channels, audiences, messaging, funnels and customer journeys. You use data to understand what happened, learn from it and decide what to do next.

Increasingly, AI should be part of that toolkit.

Maybe you've built automated marketing workflows. Maybe you're using AI to interrogate data, research markets, analyse customer behaviour, create personalised journeys or accelerate experimentation. Perhaps you're constantly testing new AI tools and finding ways to connect them into your existing marketing stack.

You don't need to be an AI engineer.



But you should be the sort of person who sees what's happening with AI and immediately starts thinking: how could I use this?

What could you be working on?

- Understanding where leads are coming from, what they're costing to acquire and where the biggest opportunities for growth exist
- Digging into the funnel to understand why leads aren't converting and testing ways to change that
- Using AI and automation to build smarter marketing workflows and remove repetitive manual work
- Exploring how AI can improve lead generation, qualification, nurturing and conversion
- Using AI to research markets, analyse customer behaviour and uncover insights faster
- Building automations that connect different tools, data and marketing activities
- Taking ideas and hypotheses, building tests around them and getting them into market quickly
- Challenging whether the business is targeting the right customers, with the right message, through the right channels
- Understanding how customers make purchasing decisions and using those insights to improve messaging, journeys and campaigns
- Experimenting with new AI platforms, tools and capabilities rather than waiting for someone else to tell you how to use them
- Deciding where to increase investment, where to pull back and where to try something completely different
- Finding smarter ways to nurture, reactivate and get more value from existing customers and prospects
- Exploring new acquisition opportunities rather than relying entirely on what's worked historically
- Bringing greater structure to marketing as the function grows, while remaining genuinely hands-on

You'll be close to the decision making, so if you spot an opportunity and can make a case for it, you'll have the scope to test it. What will make someone stand out?





- You’re someone who is genuinely curious about AI. You follow what's changing, try new tools and, importantly, actually put them to work.
- You may already have examples of automations, workflows or systems you've built yourself. They don't need to be enormous projects, we're interested in people who naturally see repetitive or inefficient ways of working and think, 'there must be a smarter way to do this'.
- You're also commercially minded. Marketing isn't just about traffic, clicks or impressions. You're comfortable thinking about CAC, CPL, conversion, ROI and ultimately revenue.
- You understand the human side of marketing too. You take a genuine interest in what customers care about, how they make decisions and what gets them to take action.
- You're comfortable testing ideas without knowing exactly what the outcome will be, learning from the results and changing direction when needed. And while you can think strategically, you're equally comfortable getting into the detail and actually building, testing and executing things yourself.
- Longer term, you want genuine responsibility and the prospect to become the go-to person for marketing across a business rather than owning one narrow channel.
- Experience within technology, SaaS, marketplaces, fintech, lead generation or another digitally-led business would be useful, although we're open-minded on background.

This is likely to appeal to someone who has spent time in a smaller or growing business where you've been given room to think for yourself and your contribution extends well beyond a narrow . There's plenty of scope for the role to grow as the business does, making it a great opportunity for someone who wants their next move to give them more influence, exposure and responsibility, while working somewhere that genuinely wants to embrace AI rather than simply talk about it.

To find out more, please apply and/or send your profile to [email protected]

Please note, this is a permanent Sydney based position with a combination of onsite and remote (4/1) working. Only applicants with full working rights will be considered.

Chat soon!

📌 AI & Growth Marketing Lead (Sydney)
🏢 OurPath
📍 Sydney