Company Description

TAIK HEALTH | Add Life into Years is an Australian, science-led longevity platform founded by Professor Hosen Kiat, an internationally recognised cardiologist, researcher, and author. The organisation focuses on turning decades of medical research into practical products and education that support everyday, evidence-based health decisions. TAIK Health emphasizes rigorous scientific standards and accessible communication to help people understand and improve their long-term health.

The team is driven by the belief that better health starts with better evidence and that true longevity means adding life to years, not just years to life.

Role Description The Brand Manager – TAIK Coffee | Marketing & Scientific Communications is responsible for shaping and growing the TAIK Coffee brand through strategic marketing and evidence-based storytelling. This full-time, hybrid role is based in Sydney, NSW, with a mix of on-site collaboration and work-from-home flexibility. Day-to-day responsibilities include developing brand positioning, planning campaigns, and overseeing marketing content across digital and offline channels.

The role involves translating complex scientific concepts into clear, engaging messages for consumers, coordinating with internal scientific and product teams, and managing external creative and media partners as needed.

The Brand

Manager will monitor brand performance, analyze customer insights, and recommend data-driven improvements to ensure TAIK Coffee remains aligned with TAIK Health’s longevity and evidence-based mission.

1. Brand Strategy & Growth

- Develop and execute TAIK Coffee's brand and marketing strategy.
- Strengthen brand positioning within the functional beverage and health and wellness categories.
- Lead integrated campaigns to build awareness, consumer acquisition and sales.
- Support retail expansion, partnerships and new product launches.

2.



Scientific Marketing & Communications

- Translate clinical research, nutritional science and ingredient benefits into clear, engaging consumer communications.
- Work directly with Dr Kiat to develop evidence-led educational content and brand storytelling.
- Review marketing materials for scientific accuracy and compliance with Australian food advertising and health claims requirements.
- Build relationships with nutritionists, healthcare professionals and scientific experts.

3. Digital Marketing & Content

- Manage social media strategy across Instagram, Facebook, LinkedIn, TikTok and other relevant platforms.
- Develop engaging content including short-form videos, educational articles, founder interviews and product campaigns.
- Coordinate paid digital advertising, influencer partnerships and PR activities.
- Optimise website content, SEO, email marketing and e-commerce conversion.

4. Commercial & Retail Marketing

- Develop consumer promotions, retail activation campaigns and trade marketing materials.
- Work with retail partners and distributors to support product ranging and sell-through.
- Monitor competitor activity, category trends and consumer insights.
- Manage marketing budgets and measure campaign performance against commercial KPIs.

Qualifications

- Proficiency in brand management, including brand strategy development, positioning, and consistency across channels.
- Experience in marketing planning and execution, especially in consumer products, health, wellness,



or functional foods.
- Strong skills in written and verbal communication, with the ability to translate scientific or technical information into clear, consumer-friendly messaging.
- Capability in digital marketing, such as social media management, content marketing, and performance tracking using analytics tools.
- Background in or solid interest in health, nutrition, longevity, or medical science; experience working with scientific or clinical experts is an advantage.
- Demonstrated ability to manage projects, coordinate stakeholders, and deliver to timelines in a cross-functional environment.
- Relevant tertiary qualification in marketing, communications, business, or a health-related field, or equivalent professional experience.
- Comfort working in a start-up or growth-stage environment, with initiative, adaptability, and a commitment to evidence-based practice.

Highly Regarded

- Experience in FMCG, functional foods, beverages, nutraceuticals or healthcare marketing.
- Qualifications combining science and marketing, or scientific training with proven brand management experience.
- Familiarity with FSANZ food standards, health claims and advertising compliance.
- Experience with Shopify, Meta Ads, Google Ads and marketing analytics.
- Experience working with medical professionals, researchers or scientific thought leaders.
- Understanding of Australian grocery, pharmacy or health retail channels.

What We Offer An opportunity to help build an emerging Australian functional beverage brand.

Direct collaboration with an internationally recognised cardiologist and medical researcher.

The freedom to shape brand strategy, creative direction and consumer engagement.

Exposure to product innovation, e-commerce, retail expansion and scientific communications.

Website: www.taikhealth.com

📌 Brand Manager – TAIK Coffee I Marketing & Scientific Communications (Sydney)
🏢 TAIK HEALTH | Add Life into Years
📍 Sydney