Company Description BONIIK, founded in 2011, is Australia’s trusted source for 100% authentic Korean beauty and skincare products. As the official Australian distributor for leading global K-beauty brands such as COSRX, BEAUTY OF JOSEON, MEDICUBE, SKIN1004, and BIODANCE, BONIIK connects top Korean beauty labs with the Australian market. The company has a strong B2B wholesale presence, supporting independent boutiques, stockists, and major concept stores in developing and expanding their K-beauty offerings.

With over a decade of industry expertise, BONIIK focuses on sustainable growth, long-term partnerships, and providing reliable access to high-quality Korean beauty solutions.

Role Description The Business Development Representative is a full-time, on-site role based in the Greater Sydney Area. This role is responsible for identifying and qualifying new B2B opportunities, managing inbound and outbound leads, and building relationships with potential retail and wholesale partners. Day-to-day tasks include conducting inside sales calls, presenting BONIIK’s brand portfolio, preparing proposals, and supporting contract negotiations in collaboration with senior sales leadership.

The representative will maintain an accurate pipeline in CRM tools, follow up on leads,



and provide ongoing support to existing clients to drive revenue growth and market expansion. The role also involves collaborating with marketing and operations teams to align sales activities with product launches, promotions, and inventory planning.

Qualifications

- Strong Inside Sales and Lead Generation skills, with experience prospecting and qualifying B2B clients.
- Proven Sales and Business Development experience, ideally within beauty, skincare, FMCG, or related industries.
- Excellent Communication skills, including skilled phone, email, and presentation capabilities.
- Ability to build and maintain long-term customer relationships and manage a structured sales pipeline.
- Comfort working in an on-site environment in the Greater Sydney Area, with strong time management and organizational skills.
- Proficiency with CRM systems and basic office software (e.g., Excel, PowerPoint, or similar tools).
- Knowledge of or genuine interest in Korean beauty and skincare products is highly beneficial.
- Relevant qualification in Business, Marketing, Commerce, or a related field, or equivalent practical experience.

📌 Business Development Representative (Sydney)
🏢 Boniik
📍 Sydney