Company Overview:

Our client is a leading Australian consumer products business, with a broad portfolio of well-known brands sold through pharmacy and grocery, and a growing presence across the Middle East, Asia and the UK.

The business is investing in how it connects with customers beyond the shelf, from loyalty and CRM through to AI-powered tools in store. It’s an organisation that backs recent ideas, giving the right person real scope to influence how its brands engage with customers digitally.

The Role:

This is a full-time opportunity to own the business’s digital customer experience in Australia, leading both strategy and execution. Reporting to the Marketing Manager, you’ll lead CRM, brand websites, loyalty and the business’s new AI-powered tools.

You’ll lead a full review of how customer databases are structured, integrated and segmented, and help shape the future of the loyalty app and an innovative in-store AI tool recently launched with a major national retailer.

You’ll sit within the Australian brand marketing team and work closely with a global digital team who provide specialist support across SEO, GEO, analytics and development. Please note, eCommerce sits with the global team and does not form part of this role.

- Own CRM strategy and execution, including consumer and healthcare professional eDM programs
- Lead a review and reset of customer databases, covering segmentation, integration and data management
- Build and optimise automated customer journeys across acquisition, engagement and retention




- Set the direction for the loyalty app, shifting it from conversion-led to engagement-led
- Lead the ongoing development of the in-store AI tool, working with its agency partner
- Manage and optimise brand websites, including the transition to a new CMS
- Execute SEO, GEO and LLM optimisation recommendations with the global digital team
- Ensure all digital activity meets privacy and consent requirements

Ideal Candidate:

- 5+ years of digital marketing experience, with a strong grounding in CRM and owned digital channels
- Hands-on Salesforce Marketing Cloud experience is essential
- Consumer, B2B or agency backgrounds considered, ideally with some consumer exposure
- Comfortable setting strategy and delivering it hands-on

Benefits:

- Competitive salary package with hybrid working, three days in the office
- Genuine influence over the business’s digital direction
- Exposure to innovative AI and loyalty initiatives
- Career pathways into global digital, international markets or brand

For More Information For a confidential conversation about this opportunity or others in the market, contact Josh Devlin at [email protected] By engaging Miller Leith for recruitment services and/or career support, you are agreeing to our Privacy Policy and Candidate Consent Form. For more information, please contact [email protected].

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📌 Digital Marketing Experience Manager (Keysborough)
🏢 Miller Leith
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