Company Description: AQATO is a specialist provider of skills assessment and recognition services, focused on helping tradespeople and professionals gain the recognition they deserve. The organization supports skilled workers, MARA agents, immigration lawyers, and recruiters by aligning existing skills with Australian industry standards.

AQATO offers tailored skills development and recognition pathways that go beyond documentation, preparing individuals to be job-ready and competitive in the Australian workforce. With a strong commitment to making migration and career success simpler, quicker, and less stressful, AQATO provides trusted guidance throughout the skills recognition journey.

Role Description: The Digital Marketing Executive is a full-time, in office role based in Pakenham, VIC. This role is responsible for planning and executing digital marketing campaigns across multiple channels to promote AQATO’s skills assessment and training services. The duties and resposnibilities will include (not limited to):

- Managing social media accounts, creating and updating web content, coordinating email marketing, and supporting online advertising initiatives.
- Track and analyze web and campaign performance, generate insights using web analytics tools, and report on key metrics to improve reach and engagement.
- Collaborate with internal teams to ensure consistent messaging, timely promotion of programs, and alignment with brand guidelines is a core part of this position.
- Create engaging graphics, reels and short-form video content tailored to each platform.




- Conduct keyword research and implement on-page SEO to improve organic search visibility.
- Capture and share applicant success stories, testimonials and Google reviews to build trust and credibility.
- Develop targeted content and campaigns for our B2B audience of migration agents, lawyers and recruiters.
- Build and optimise landing pages, and run A/B tests to improve lead generation and conversion rates.
- Maintain a monthly content calendar aligned with key business priorities and campaigns.
- Monitor industry trends, competitor activity and migration policy updates to keep content timely and relevant.
- Ensure all marketing content is accurate and compliant, including avoiding any claims of guaranteed outcomes.

Skills Required:

- Demonstrated skills in Marketing and Social Media Marketing to plan, execute, and optimize campaigns across relevant platforms.
- Strong Communication abilities to develop clear messaging, coordinate with internal stakeholders, and engage diverse audiences.
- Experience in Web Content Writing to produce concise, audience-focused content for websites, landing pages, and digital assets.
- Ability to use Web Analytics tools to monitor performance, interpret data, and make data-driven recommendations.
- Relevant tertiary qualification in Marketing, Communications, Business, or a related field is preferred.
- Familiarity with SEO, SEM, email marketing tools, and basic design or creative tools is advantageous.
- Organized, proactive, and able to manage multiple campaigns and deadlines in a fast-paced environment.
- Prior experience in education, training, migration services, or professional services sectors is a plus.

📌 Digital Marketing Executive (Pakenham Upper)
🏢 AQATO
📍 Pakenham Upper