About the role

As Digital Marketing Manager, you will lead a content-led digital marketing strategy, combining organic social media growth, user-generated content (UGC), influencer collaborations, performance marketing and brand storytelling. You will be responsible for developing a scalable content ecosystem that positions Aussizz Group as a trusted, relatable and highly visible brand across multiple audience segments. You will work closely with migration agents, education consultants, content creators and external partners to turn expertise, client experiences and everyday interactions into engaging digital content.

Key responsibilities

- Develop and execute a content-first digital marketing strategy across Instagram, Facebook, TikTok, YouTube and LinkedIn
- Build engaging content pillars around migration, international education, career opportunities, client experiences and industry developments
- Lead short-form video strategies, including Reels, TikToks, YouTube Shorts and educational video series
- Identify emerging content trends, platform algorithms and audience behaviours
- Create repeatable content formats that drive reach, engagement, trust and enquiries
- Develop and manage a network of UGC creators, micro-influencers, students and community ambassadors
- Identify, recruit and collaborate with creators from diverse cultural and linguistic backgrounds
- Build scalable creator programmes that consistently generate authentic, relatable content




- Manage creator briefs, content quality, deliverables and campaign performance
- Turn real client experiences, testimonials and success stories into compelling brand narratives, with appropriate consent

About you

- 4+ years of experience in digital marketing, social media marketing, content strategy or a related field
- Demonstrated experience developing successful organic social media strategies
- Robust understanding of UGC marketing, influencer marketing and creator partnerships
- Hands-on knowledge of Instagram Reels, TikTok, YouTube Shorts and social media trends
- Experience managing Meta Ads, Google Ads and digital lead generation campaigns
- Ability to analyse content performance and translate insights into actionable strategies
- Experience coordinating content production teams or external creative partners
- Strong storytelling, communication and project management skills
- A commercial mindset that connects marketing activity with business growth

About us Aussizz Group is one of Australia's leading migration and education consultancies, helping international students, skilled professionals, families and businesses navigate their education and migration journeys. With an established presence across Australia and an experienced team of migration and education professionals, we have built our reputation on expertise, trust and client success.

📌 Digital Marketing Manager (East Perth)
🏢 Aussizz Group
📍 East Perth