Some marketers wait for a brief. Others notice the opportunity, develop a point of view and get moving. We’re looking for the second kind.

We’re partnering with an established, founder-led business education and mentoring company that helps founders across fitness, health and wellness build stronger businesses.

The team is deliberately lean, the pace is fast and the standard is high. This role suits someone who wants genuine ownership, direct access to decision-makers and the opportunity to see their ideas turn into results.

what you’ll own

- Build, launch and optimise Meta lead-generation campaigns
- Identify audiences, offers and campaign opportunities
- Develop hooks, messaging, scripts and creative-testing ideas
- Brief the internal content creator and use performance data to guide the next iteration
- Track the journey from ad click through to lead quality and conversion
- Improve landing pages, funnels, CRM activity and email nurture
- Support Google Ads and the broader customer journey
- Report on what is working, what isn’t and what should happen next
- Over time, contribute to workshops and help clients understand marketing

what we’re looking for

You’ll ideally have:

- Hands-on experience building campaigns in Meta Ads Manager
- Experience generating leads for a service-based, high-ticket, coaching, education,



property, finance, fitness or wellness business
- A solid understanding of audiences, offers, hooks and creative testing
- The ability to connect campaign performance with lead quality and business outcomes
- Confidence working across landing pages, funnels, CRM and email
- A proactive mindset—you notice what needs doing and act
- The ability to receive direct feedback, move quickly and maintain a high standard

You don’t need to know everything already. You do need to be curious, resourceful and serious about getting better. the honest version

This is a small, founder-led team. There won’t always be a detailed brief or another layer of management telling you what to do next.

The role is fully onsite in Yarraville, five days a week. There are occasional weekend workshops, and some launches and events may require longer days.

This won’t suit someone looking for a quiet role or a highly structured corporate environment. It will suit someone who wants their contribution to be visible and is motivated by responsibility, feedback and measurable progress.

interested?

Apply with your CV and include a short note about a lead-generation campaign you’re proud of, what you owned and the result you achieved.

📌 Digital Marketing Specialist (Melbourne)
🏢 Hustle
📍 Melbourne