About us

Ultralight Gear is Sydney's specialist retailer for premium lightweight outdoor gear. We serve a passionate, knowledgeable community of hikers, trail runners and adventurers, online and in store. As we grow, we're looking for someone to take ownership of our online business and drive it forward commercially.

The role

This isn't a campaigns-and-comms role. You'll own the full ecommerce engine: acquisition, conversion, retention, Shopify, analytics, paid media, and ultimately the commercial results. You'll work closely with the owner, lead and develop our existing team, and manage our agency partners with confidence.

What you'll do

- Own online revenue and profitability, with a sharp eye on margin, CAC, MER, ROAS, AOV, CVR and LTV
- Lead paid media strategy across Google and Meta, and challenge agency recommendations, budgets and performance
- Manage and optimise our Shopify store, from merchandising, collections and PDPs to apps and the checkout journey
- Identify conversion issues and build a structured testing and Conversion Rate Optimization roadmap
- Manage paid media agency across Google, Meta and other social platforms, setting direction and challenging recommendations, budgets and performance
- Turn GA4 and reporting data into clear decisions
- Oversee SEO together with specialists and agencies
- Coach and develop our marketing team
- Make sure our brand and creative stay strong while we scale




- Make sure our presence across social platforms supports both brand and commercial growth

What you'll bring

Must-haves

- experience in ecommerce, digital or performance marketing, ideally in a DTC or retail business
- A strong commercial mindset and a solid grasp of ecommerce economics
- Hands-on experience with Google and Meta Ads
- Hands-on experience with Google Ads and social advertising (Meta, TikTok), plus a strong understanding of how social media platforms work and what performs on them
- SEO experience
- Deep Shopify know-how
- Solid analytics skills (GA4) and a data-driven approach
- A good eye for brand and creative

Nice-to-haves

- Experience in outdoor, apparel, footwear, sports brands or consumer retail
- CRM and lifecycle marketing experience
- Leadership experience
- Influencer marketing experience

Why join us

- Real ownership and direct impact on the business
- A passionate team and a loyal, engaged community
- Benefits, as staff discount on gear and flexible working

How to apply

Send your CV to Greta Bohl [email protected]. We're not big on generic cover letters, show us something that tells us who you are and why you're the right fit for this role. How you do that is up to you. Whether that's a portfolio, campaigns or results you're proud of in a deck, a case study or just a few numbers that tell a story. Looking forward to hear from you!

📌 Head of Marketing & Ecommerce (Sydney)
🏢 Ultralight Gear
📍 Sydney