The founders are hiring a future shareholder, with a performance-based pathway to a meaningful equity stake in the business

Join a GTM consultancy that has built its own platform, which underpins all of its strategy and engineering work

A specialist role for a B2B marketer who is seriously into technology and AI

Own the ICPs, personas, positioning and messaging behind every client's outbound campaigns

Build Claude skills that the firm and its clients use

The company you'll join

This is a GTM revenue consulting firm spanning strategy and engineering: they design, build and run outbound revenue systems for their clients.

They've built their own platform, and it underpins all of their strategy and engineering work. Every client's ICPs, industries, personas and messaging live in it, and campaigns are built from what it holds.

The two co-founders are bringing in a third senior person and backing the hire with equity: perform in the seat and there's a pathway to a meaningful shareholding.

Their clients include private equity-backed SaaS companies, industrial technology businesses, fintechs and established B2B companies more broadly.

Outbound is the core of what the firm does: working out who a client should be targeting and what to say to them, then running the email and LinkedIn campaigns that put it in front of buyers.

The work runs from ICP and messaging through data enrichment and campaign execution to reporting and optimisation, all delivered as an ongoing managed system.

AI sits at the centre of how the firm operates,



with Claude in daily use across the business alongside the platform.

The business is founder-led and deliberately small and senior, with no layers between you and the people who own it.

One co-founder leads sales and client strategy, while the other heads GTM engineering and builds the systems that sit behind delivery.

The client base is growing, and the ICP, messaging and campaign work in the middle currently sits with the sales-side co-founder. This role takes it over.

You'll be joining a focused operation with proven client demand, its own platform and a real prospect to own part of what you help build.

The impact you'll make

You'll come in as the third senior person in the business and, as you perform, become a shareholder in it.

You'll own the firm's platform day to day on the client side, and the quality of what goes into it will be yours.

You'll own the targeting and messaging for every client's outbound campaigns, sitting between the co-founder who wins the work and the co-founder who builds the systems.

You'll join client meetings alongside a co-founder from day one, talk marketing with them in their own terms and become a key contact for existing clients.

You'll define each client's ICPs,



industries, personas and positioning, then set them up in the platform, where everything downstream runs off the detail you put in.

You'll write the outbound messaging from there using Claude, and you'll be the one who judges what reads right, what doesn't and why.

You'll plan the campaigns and cadence for each ICP, and hold the plan for each client: what comes next, what gets delivered and how results are reported back.

You'll build Claude skills as a big part of the role, including ones clients use themselves, such as skills that shape how a client's team writes its LinkedIn posts.

The experience you'll bring

A solid grounding in ICP, persona, positioning and messaging work, and an eye for copy that lets you explain why one message works and another doesn't.

You're seriously into technology: you use AI daily, ideally Claude, and you like building with it, whether that's skills, prompts or workflows.

You're comfortable in front of clients and can run a meeting with a founder or sales leader, ask the right questions and come away with what you need.

You think like an owner: you want a stake in what you build and you'll treat the business as your own.

Culturally, you're a clear and direct communicator who works well in a small senior team without needing close management.

On offer, a performance-based pathway to a meaningful equity stake in the business, a competitive salary package plus bonus and a fully remote role.

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📌 B Outbound Marketing Lead (Adelaide)
🏢 ReillyScott
📍 Adelaide