Key selling points

- Lead a 12 person volunteer marketing team
- Seat on AY's Executive Committee
- Hybrid role, 6 to 8 hours a week

Summary: Lead AY's marketing and media team and decide how a growing youth not-for-profit shows up across Melbourne.

Location: Melbourne VIC (hybrid)

Work type: Voluntary, Executive Committee position

Commitment: 6 to 8 hours a week, plus a fortnightly committee meeting

Term: Appointed until the next AGM, then open for election. We ask for 12 months.

Reports to: President and Executive Committee

About us

Activate Youth Inc. (AY) is a volunteer-run youth not-for-profit based in Melbourne and registered with the ACNC. We run programs for multicultural young people across the city, including the Navigator mentoring program, the Caf-AY barista training café, Touch Grass hikes, Rally Point social badminton, The Orbit gaming community, our annual Eid Festival and many others. We have no paid staff, so volunteers run everything from strategy to pack-down.

About the role The Marketing Director leads AY's marketing and media subcommittee: a Social Media Manager and 10 volunteer creators, designers, editors and writers. You'll set the marketing strategy, sign off campaigns and manage the marketing budget within the plan the committee approves. You'll work with the Events Director, program leads, partners and media. As a committee member, you'll also share responsibility for AY's governance.

Key responsibilities

Strategy and campaigns

- Develop a marketing and social media strategy each half-year, with measurable goals.




- Sign off campaigns for programs and events before launch.
- Manage the marketing budget within the limit the committee sets.
- Report to the committee twice a year on progress against goals.

Team leadership

- Lead the marketing team, with agreed goals and monthly check-ins for each volunteer.
- Recruit and onboard new marketing volunteers with the Secretary.

Brand, media and communications

- Own AY's brand and voice guidelines, and hold admin access to social and email accounts.
- Manage media relationships and prepare talking points for the President or a nominated spokesperson.
- Oversee the email list for opted-in subscribers, including a quarterly events update.
- Make sure all content follows AY's photo consent and child safety policies.

Governance

- Attend Executive Committee and general meetings, and take part in committee decisions.
- Declare conflicts of interest and keep committee matters confidential.
- Lead or support events with the Events Director.
- Hand over files, accounts and open work at the end of your term.

Skills and experience

Essential

- 2 years in marketing or communications, paid or voluntary
- Experience leading a team, ideally volunteers
- Experience with community or not-for-profit organisations




- Confidence working with partners, councils and media
- Robust writing and editorial judgement

Desirable:
- Meta Business Suite, Canva, Google Workspace, Mailchimp (or approved equivalent)
- Knowledge of Melbourne's multicultural communities
- Previous committee or board experience

Role requirements

- 18 years or older
- AY membership at appointment
- Victorian Working with Children Clearance, or willingness to obtain one (free for volunteers)
- Not disqualified from being a responsible person under the ACNC Act 2012, and not an undischarged bankrupt

What we offer

- Published, credited work for a real audience
- Flexible hours that fit around study or work
- A reference and LinkedIn recommendation after six months
- Access to events, partners and people you'd struggle to reach otherwise
- A team that meets in person at events

How to apply

Apply through this listing with your resume and a short cover note (half a page is enough) telling us why the role appeals and what you'd bring. For creative roles, include a link to your portfolio or samples. We'll contact shortlisted applicants within two weeks for an informal chat. Before you start, we'll verify your Working with Children Clearance and speak to two referees.

AY welcomes applicants from all backgrounds, including people with disability. Tell us about any adjustments you need to take part.

Questions about the role? Contact Areeb at [email protected] otherwise submit your resume and cover letter directly to the email.

📌 Marketing Director (Melbourne)
🏢 Activate Youth
📍 Melbourne