Marketing & Digital Coordinator / Executive Assistant

Sonya Moda | Permanent Part-Time | 4 Days Per Week (Tuesday–Friday)

Sonya Moda is looking for a creative, proactive and exceptionally organised Marketing & Digital Coordinator / Executive Assistant to work closely with our Founder across marketing, content creation and business support.

We’re looking for someone with a strong creative eye, a love of fashion and an exceptional ability to organise, prioritise and manage multiple projects simultaneously. You’ll be someone who takes initiative, anticipates what needs to be done, keeps track of the details and ensures tasks, deadlines and projects are followed through from start to finish.

This role is ideal for someone who enjoys balancing creativity with structure, bringing ideas to life while keeping the moving parts of a growing fashion brand organised, efficient and running smoothly.

KEY RESPONSIBILITIES

Marketing & Digital

- Manage the marketing calendar, including collection launches, campaigns, promotions and key brand activities.
- Own email marketing through Klaviyo, from planning and copywriting through to design, scheduling and reporting.
- Create, edit, schedule and publish Instagram and TikTok content, including Stories, feed posts, Reels and behind-the-scenes videos.
- Create, resize and export digital assets in the correct formats for social media and digital channels.
- Coordinate influencer and stylist collaborations, gifting and outreach.
- Monitor social media trends and identify opportunities to grow brand awareness and engagement.

Content & E-commerce

- Coordinate campaign and e-commerce shoots, including model castings and bookings, studios,



location scouting and shoot logistics.
- Capture behind-the-scenes content and assist with shoot planning, creative briefs and content production.
- Write product descriptions for new styles and coordinate product imagery, copy and Shopify uploads.
- Keep digital assets, campaign materials and content files organised and accessible.

Events & Brand Coordination

- Plan and coordinate brand events, activations and industry appointments, managing logistics, suppliers, guest lists, invitations and follow-up.
- Proactively reach out to influencers, stylists, collaborators, venues and other relevant contacts to support brand initiatives.
- Coordinate external collaborators and ensure event and campaign deadlines are met.

Founder & Business Support

- Provide executive and administrative support to the Founder, including coordinating priorities, appointments, deadlines and projects.
- Maintain task lists, track outstanding actions and proactively follow up to ensure projects progress and deadlines are met.
- Assist with wholesale account coordination, buyer communications, appointments and follow-ups.
- Coordinate bookings, external collaborators and business administration to keep operations organised and running smoothly.

ABOUT YOU

- Experience in marketing, digital content, social media or a similar role.




- Exceptional organisational skills, attention to detail and the ability to independently manage multiple projects, priorities and deadlines.
- Confident managing Instagram and TikTok, including publishing Stories, feed posts, Reels and short-form video content.
- Experience planning content calendars, scheduling posts and managing social media publishing from start to finish.
- Confident using Klaviyo, Canva and/or Adobe Creative Suite.
- Strong copywriting skills and the ability to create, edit and export engaging content for social media and digital marketing.
- Experience coordinating events, including planning, logistics, supplier liaison, guest lists, invitations and event follow-up.
- Confident with skilled outreach and relationship building, including contacting influencers, collaborators, venues, suppliers and other relevant brand contacts.
- A creative eye, genuine interest in fashion and an understanding of visual storytelling, brand presentation and social media trends.
- A proactive, solutions-focused approach, with the initiative to anticipate what's needed, solve problems and follow tasks through to completion.
- Fashion or e-commerce experience is highly regarded.

THE OPPORTUNITY

Join a growing Australian occasionwear brand in a varied role combining creative marketing, digital execution and business support. You’ll work closely with the Founder and play an important role in bringing our collections and brand story to life.

HOW TO APPLY

Please send your CV and examples of your work, including social content, email campaigns or creative projects.

We look forward to hearing from you!

📌 Marketing & Digital Coordinator / Executive Assistant (Gregory Hills)
🏢 Sonya Moda
📍 Gregory Hills