intelliflo is a global B2B business that welcomes bold ideas and all points of view. Doing what matters inspires us, and we believe we grow best, as people and as businesses, by working together and always striving to get better without fearing failure.

We're not looking for a "culture fit". We want you to bring your unique skills and perspectives and add to our culture, not conform to it. We want people who stand out, and who want to challenge the norms of B2B marketing.

Who is intelliflo?

Sound financial advice has the power to transform lives and should be accessible to the many, not the few. intelliflo widens access to financial advice through leading technology that powers the advisory experience.

The role

This is intelliflo's only marketing role on the ground in Australia, which makes it a genuinely broad and visible one. You'll be the voice, eyes and ears of marketing in the region, turning our global strategy into local activity that drives pipeline, supports our sales team and deepens relationships with the advice firms we already work with.

You'll work closely with the Head of Marketing, based in the UK, and alongside UK-based specialists in paid media, social and digital. Day to day, though, you'll be running the Australian marketing programme yourself, so you'll be comfortable working autonomously, making decisions and getting things done across time zones.

No two weeks will look the same. One day you might be briefing a new landing page, the next you're planning an adviser roundtable, launching a direct mail campaign or shaping a social campaign for the Australian market.

The role is fixed term until July 2027.

Key responsibilities

Campaigns and demand generation

- Plan and deliver integrated campaigns for the Australian market across new business and existing customers, aligned to regional commercial priorities.
- Set clear objectives and measures of success for every campaign, and report on results to the Head of Marketing and the local sales team.
- Develop and manage direct mail and other offline activity, from concept and copy through to supplier management and follow-up.
- Work with the sales team to understand their pipeline needs, and keep them informed of upcoming marketing activity.

Events

- Own the Australian events calendar, including industry conferences, sponsorships, roundtables, customer events and webinars.
- Manage event budgets, logistics, suppliers and on-the-day delivery.
- Coordinate pre and post event communications and make sure every event has a clear follow-up plan.




- Track event performance and review priorities regularly based on ROI, brand impact and pipeline contribution.

Website and digital

- Keep the Australian website content accurate, current and conversion-focused, and play an active role in new page and site builds.
- Brief and collaborate with UK digital colleagues and web partners, providing clear requirements and local market input.
- Create paid media creative and copy for the Australian market, ready for deployment by our Digital Marketing Specialist, and provide local insight on messaging and audiences to help optimise performance.

Social and content

- Plan and deliver Australian social campaigns in partnership with the UK social team, ensuring content feels authentically local.
- Adapt global content for the Australian market and identify local stories, customer successes and industry themes worth telling.
- Manage the local content calendar and spot repurposing opportunities across channels.

Customer marketing

- Support adoption, retention and upsell activity with existing Australian customers, working with customer success and product teams.
- Act as the gatekeeper for customer-facing marketing communications in the region, ensuring they're clear, consistent and on brand.

Brand, PR and partnerships

- Bring our brand and tone of voice to life in everything we produce locally.
- Work with PR partners and industry bodies to build intelliflo's profile within the Australian advice community.
- Manage relationships with local agencies and suppliers.

Market insight

- Keep a close eye on the Australian advice market, regulation and competitor activity, and feed insight back into the global marketing team.

About you

Skills and experience

- Extensive B2B marketing experience in Australia, ideally within financial services or FinTech.
- A true generalist, confident across campaigns, events, digital, social and direct marketing.
- Experience working as a sole or lead marketer, with the self-motivation to operate independently.
- Hands-on experience with website content management (for example WordPress or similar) and marketing automation or CRM tools (for example HubSpot).
- Strong writing skills,



with the ability to turn technical product information into clear, engaging content.
- Significant experience planning and running events and exhibitions.
- A data-driven mindset that's creative in application, with the ability to report clearly on what's working and why.
- Experience working with colleagues across borders and time zones.

Knowledge

- A solid understanding of the Australian financial services and advice market.
- Experience marketing to financial advisers is a big plus.

Personal qualities

- Confident in your decisions, and able to back that confidence up.
- Organised, detail-focused and respectful of deadlines.
- Collaborative, with a talent for building trusted relationships with sales, product and global colleagues.
- An overwhelming desire to do a great job and have fun along the way.

Qualifications A marketing qualification (for example CIM or an Australian equivalent) is welcome, but your experience, attitude and personal attributes matter far more to us. If you don't have one, please don't let that put you off applying.

What's in it for you?

- A broad, high-impact role where you'll own marketing for an entire region.
- Close collaboration with a supportive global marketing team.
- The chance to develop across every discipline of modern B2B marketing.
- Competitive pay, retirement savings, health and wellness perks and more.
- Flexible working: for most roles, you can speak to your line manager about where and how you work.

Our commitment to diversity, equality and inclusion

Our aspiration is for our workforce to continually reflect the diversity of people and perspectives in today's evolving society, which we believe is fundamental to our efforts to widen access to financial advice. intelliflo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity for all job applicants and employees. Individuals seeking employment at intelliflo are considered without regard to race, religion, colour, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, military or veteran status, or any other characteristic protected by applicable laws.

The above information has been designed to indicate the general nature and level of work performed within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.

📌 Marketing Manager (Australia) Fixed Term (Sydney)
🏢 intelliflo
📍 Sydney