About the Role

Reporting directly to the Marketing Manager, you will be responsible for end-to-end execution of local marketing activities across all brands and locations. You will own digital presence, on-ground events, channel partnerships and in-store marketing collateral, with a clear focus on driving foot traffic and sales leads. This is a high-execution role suitable for someone who thrives in a fast-paced retail environment.

Key Responsibilities

1. Digital &

- Social Media Operation

- Manage day-to-day local social media channels (Instagram, Facebook, Google Business Profile) across all brands and stores

- Assist with Google campaign execution, local SEO optimisation and lead tracking

- Create and schedule localised content, engage with local audience and respond to enquiries in a timely manner

1. Offline Event &
- In-Store Activation

- Plan and execute on-ground marketing activities including in-store events, pop-ups, community activations and auto shows (e.g. Sydney EV Show)

- Coordinate end-to-end event logistics: venue setup, material preparation, on-site execution and post-event reconciliation

- Work closely with store sales teams to align activities with monthly sales targets

1. Marketing Collateral &
- Channel Management

- Coordinate design, production and update of in-store POS materials, brochures and promotional assets

- Maintain relationships with local media, community partners and third-party channels

- Monitor competitor activities and local market trends, share actionable insights on a regular basis

1. Reporting &
- Optimisation

- Track campaign performance, lead volume and foot traffic data





- Prepare weekly/monthly marketing reports with clear KPIs and optimisation suggestions

- Continuously improve marketing ROI based on data and customer feedback

Requirements

1. 1–2 years of marketing experience in retail, automotive or local service industry; outstanding graduates with relevant internships will also be considered

2. Proven experience managing social media and Google local profiles; basic understanding of digital marketing and lead generation

3. Strong execution skills with ability to manage multiple projects and priorities across multiple locations

4. Excellent communication skills; bilingual in English and Mandarin is highly preferred

5. Valid Australian driver’s licence and ability to travel between stores and event venues

6. Proactive, detail-oriented and comfortable working in a fast-paced target-driven environment

Benefits

- Market-competitive salary package plus superannuation and performance bonus

- Clear career progression path with direct exposure to senior management

- Staff discount on current energy vehicles

- Friendly and collaborative team culture

- On-the-job training across multiple premium EV brands

Earth Smart Group is a leading multi-brand new energy vehicle retailer in Sydney, managing premium EV brands including Zeekr, Chery, GAC and Leapmotor. We operate across three flagship locations and deliver end-to-end customer experience from in-store consultation to delivery. As we expand our local footprint, we are looking for a hands-on Marketing Specialist to support our Sydney market growth and in-store lead generation.

📌 Marketing Specialist (Alexandria)
🏢 EARTH SMART GROUP
📍 Alexandria