Sales Agent/ Account Manager - NSW Territory

Frames Etcetera is an established Australian wholesale optical company representing a carefully selected portfolio of international and Australian eyewear brands, supplying independent optometrists and optical retailers throughout Australia.

THE ROLE

This is an exciting opportunity for an experienced optical industry salesperson who enjoys building relationships, growing existing business and identifying new opportunities. You will be responsible for managing an established customer base across NSW, while actively developing new accounts and expanding our presence throughout the territory. The role will be primarily based from a home office in the Sydney metropolitan area, with regular travel throughout NSW, including regional areas. You will work closely with our National Sales Manager, who will provide support and collaborate with you to maximise opportunities across NSW.

OUR BRANDS

You will represent a portfolio which includes:

Woody’s Barcelona

Tree Spectacles

Our portfolio provides opportunities across a range of price points, allowing you to offer customers a broader eyewear solution.

KEY RESPONSIBILITIES

- Manage and grow sales within your allocated NSW territory
- Maintain and strengthen relationships with existing optical customers
- Sustain and increase sales across existing accounts
- Identify and establish relationships with current optical doors
- Develop new business opportunities across metropolitan and regional NSW
- Conduct regular customer visits and presentations
- Introduce new brands,



collections and seasonal ranges to customers
- Work closely with the National Sales Manager to develop territory sales strategies
- Provide excellent customer service and follow up
- Monitor sales activity and work towards agreed KPIs

ABOUT YOU

- Experienced in the optical industry – essential
- Proven in B2B sales and account management
- Highly motivated and sales driven
- Enthusiastic, personable and confident when dealing with customers
- Strong at building and maintaining long-term relationships
- Proactive in finding and developing new business
- Organised and self-motivated
- Comfortable working independently from a home office
- Willing and able to travel throughout NSW, including regional areas
- A current driver's licence and reliable vehicle are essential

WHAT WE PROVIDE

- Established client lists to give you a strong starting point
- A portfolio of established and recognised eyewear brands
- Frames Etcetera's membership of all major Australian optical buying groups , providing access to a broad network of independent optical retailers
- Support from an experienced National Sales Manager
- The opportunity to develop and manage your own territory
- Significant potential for growth, particularly within regional NSW

REMUNERATION

This is a commission-based role suited to an independent sales agent where your earning potential is directly linked to the sales you generate and the growth of your territory.

All applications will be treated in the strictest confidence

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📌 Sales Agent/ Account Manager - NSW Territory (Canberra)
🏢 Frames Etcetera
📍 Canberra