National Sales Manager, ALBA Cheese | Tullamarine, Melbourne

ALBA Cheese is a family-led Melbourne cheese maker that has been growing since the 1980s. Backed by Apta Group, an Australian private investment group building a portfolio of high-quality food and beverage businesses, our range keeps expanding, and so does our reach into new markets. We are a positive, passionate and hardworking team, genuinely excited about dairy, and we want a leader who shares that energy and will make a real impact on the growth of the brand.

The National Sales Manager is responsible for all sales and trade marketing activity across the business, and is a senior member of the ALBA Executive Team. The role develops and delivers the strategy that drives sustainable, profitable sales growth across existing and new markets, including expanding ALBA into markets where we have limited penetration and supporting export growth.

You will lead, coach and develop the field sales and customer service teams, supporting them to deliver great work and a high standard of service.

The role is based at our Tullamarine site in Melbourne, with travel within Victoria and interstate, and occasional international travel.

The Role

Reporting to the General Manager, key responsibilities will include:

- Setting, developing and owning the national sales strategy, budget and forecasts
- Leading ALBA's expansion into new and under-penetrated markets, and supporting export growth
- Winning new business across foodservice, route, retail and wholesale channels
- Building and strengthening key customer, supplier and industry relationships
- Leading commercial negotiations on pricing, contracts, promotions, ranging and terms
- Leading, coaching and developing the field sales and customer service teams




- Leading ALBA's presence at trade shows and industry events, working with Group Marketing
- Reporting on sales performance, pipeline and market insights to the Executive Team

About You

You will be an experienced sales leader from the Australian FMCG food and beverage sector, ready to make a real mark on a growing brand. Ideally, you will bring:

- At least 5 years' sales management experience, leading field sales and customer service staff
- At least 7 years' experience in Australian FMCG food and beverage channels
- A proven track record of opening new markets or territories and winning recent business
- Strong commercial and financial acumen, including forecasting and budgeting
- A natural leader, coach and mentor with a confident, optimistic and hands-on style
- FMCG dairy and/or export experience (highly regarded)
- A current Australian driver's licence, and the ability to travel within Victoria and interstate, with occasional international travel
- Full Australian working rights

What's On Offer

- Attractive base salary plus superannuation
- Short-term incentive plan over and above base salary
- Motor vehicle allowance
- A seat on the Executive Team of a growing, investor-backed business
- A positive, family-led culture with passionate, hardworking leaders

Why Join ALBA?

This is a genuine opportunity to shape ALBA's national growth. With strong backing, an expanding range and new markets to open, the role offers real autonomy and the chance to build something lasting.

To Apply

Apply through SEEK or LinkedIn, or contact Kim McInnes at Impact People & Culture, Apta's retained recruitment partner for this appointment, for a confidential discussion. If you're serious about this role, please include a brief cover letter outlining why you're the right fit.

📌 National Sales Manager (Melbourne)
🏢 IMPACT People u0026 Culture
📍 Melbourne