REPORTING TO: Performance & Campaigns Director The Opportunity:

Great paid social campaigns are not built on media settings alone. They come from the combination of smart targeting, sharp creative thinking and messaging that earns attention, drives action and improves with every test.

We’re looking for a Paid Social & Creative Performance Specialist who can bring those elements together. You’ll take hands-on ownership of paid social campaigns, with Meta Ads as your core strength, while helping shape the creative concepts, hooks, formats and messages that make performance marketing work.

This is an ideal role for someone who is as comfortable inside Ads Manager as they are reviewing a creative brief, challenging an opening line or identifying why one piece of content is outperforming another. Experience within an independent agency is highly valued, along with the ability to manage client performance and continue developing across the wider paid media mix.

Our approach combines

· Data & insights to simplify and optimise customer journeys

· Creative thinking that fuels scalable performance

· Technology & process that enables smarter decision-making

As a multiple Mumbrella Award finalist with several new client wins, RCJ is entering an exciting phase. For the right person, this is a chance to deepen your paid social expertise, influence the creative and messaging that powers campaign performance, broaden your Google Ads capability, take on meaningful responsibility, and play a key role in what comes next.

What we're looking for:

· Strong hands-on experience planning, building and optimising paid social campaigns, with Meta Ads as your core strength

· A robust understanding of how creative content and messaging influence paid social performance, including hooks, value propositions, formats, calls to action and platform-native execution

· The ability to translate audience, brand and performance insights into clear creative briefs and actionable feedback for designers, copywriters, content creators and clients





· Experience developing and testing creative and messaging variations across static, video, carousel and other paid social formats

· Experience across TikTok Ads, or a strong interest in growing your capability on the platform

· A strong understanding of performance metrics including CPA, ROAS, CVR, CPC, CPM and AOV

· A testing mindset across audiences, creative, messaging, placements, bidding and campaign structure, with the ability to turn data into clear actions

· Working knowledge of Google Ads and the fundamentals of Search, Shopping and Performance Max, with a willingness to upskill further

· Strong attention to detail and high standards of execution, particularly across campaign setup, tracking, budgets, creative and messaging

· A proactive, ownership-driven attitude with clear communication skills and a collaborative mindset

Experience required

· Ideally 2-3 years of hands-on paid media experience, with a strong focus on Meta Ads

· Experience working within an independent digital, creative or media agency, managing multiple clients and competing priorities

· Confidence managing campaigns end-to-end, from build and launch through to optimisation, reporting and ongoing testing

· Demonstrated experience contributing to paid social creative strategy, briefing content and copy, and using performance data to recommend new creative and messaging directions

· A solid foundation in Google Ads is essential; advanced experience is a bonus, and you will be expected to continue developing your capability

· Familiarity with Google Analytics 4 (GA4), conversion tracking and attribution concepts





· Confidence using Excel/Google Sheets and reporting dashboards to analyse performance and communicate insights

· Strong attention to detail, time management and communication skills, with the confidence to work directly with internal stakeholders

· A positive attitude, curiosity and hunger to learn, while being comfortable working both independently and collaboratively within a team In return we offer:

· A competitive salary package

· A vibrant, energetic and experienced team who wear their media passion on their sleeves.

· An office in the heart of Oakleigh, VIC and a workplace that offers a great work/life balance. 4 days in the office and 1 day from home.

We are a proud values-based organisation and encourage applicants who share the same behaviours and attitudes as us. Our values are:

Conscious Community: we are at our best when we work together. Community represents our people, our clients and our partners. We are humble but love to celebrate the wins.

Own it: we do the right thing by our people and our clients and don’t make promises we can’t keep. We have a culture that encourages you to take the lead and go for it.

Never Settle: we have an underdog spirit but a champion’s mindset. We go again when we need to and don’t settle for the ordinary.

Be Bold: we are a team that doesn’t like being “vanilla” We love to work with people who challenge more, innovate more and push for more.

About RCJ Group:

RCJ was established in 1965 and is one of Australia's most established, independent media companies, with a long-standing reputation for delivering smart, effective media solutions for both local and international brands.

RCJ partners with clients to drive measurable growth through strategic thinking, deep media expertise and a hands-on, accountable approach. Services include media strategy, planning & buying through RCJ Media, Digital and Creative services through LeapFrogger and CALD Marketing services through BrandAsia.

RCJ is proud to be an equal opportunity employer. www.rcj.com.au

📌 Paid Social & Creative Performance Specialist (Melbourne)
🏢 RCJ Media Group
📍 Melbourne