Sydney, NSW | Permanent full-time | Hybrid (4 days office / 1 day WFH) - Luxury Travel Industry The media famil is locked, the launch event is days out, a journalist wants executive comment today, and the performance team is asking which of your earned-media wins they can turn into next week's ads. You own all of it.

You must have 5+ years in PR and communications with a proven earned media and media relations track record, plus people leadership experience. Applications without this will not be reviewed.

This is a hands-on, manager-level role leading a team of two. It is not a Head of or Director position.

Strong preference for candidates from travel, tourism, hospitality or premium lifestyle brands, in-house or agency-side.

WHY THIS ROLE

- You set the integrated PR, communications, social, creator and influencer strategy, not just execute it
- You lead a team of two across social media and editorial content
- You work with executive leadership on major announcements, milestones and sensitive issues
- Your work is measured commercially: it feeds paid media, CRM, search and sales
- Domestic and international travel, launch events and media famils are part of the job

ABOUT THE COMPANY I'm recruiting this confidentially for an established premium travel group selling high-consideration journeys across international markets.

ELIGIBILITY

Full, unrestricted working rights for Australia at the time of application. Visa sponsorship and relocation support are not available.

WHAT YOU'LL OWN

- The annual PR and content program, built from growth priorities, revenue plans and product launches
- A proactive media agenda across consumer travel, luxury, lifestyle, business and trade titles
- Media relations end to end:



pitching, briefings, interviews, press visits, launch events and famils
- PR and content for major product launches, inaugural seasons and recent destinations
- The strategic role of each social platform, directing always-on publishing and community growth

- YouTube as a genuine demand channel, not a storage platform for videos, using creators and specialist travel voices
- The hand-off of earned-media proof, creator assets and editorial content to performance, CRM, digital and sales teams
- Visibility of PR and content across search engines and AI-generated answers

- Corporate communications planning with executive leadership

WHAT YOU'LL BRING

- Mandatory: 5–8+ years' progressive experience in PR, communications and/or social and content roles
- Mandatory: strong track record in earned media, media relations, executive communications and creator or influencer management

- Mandatory: people, stakeholder and agency leadership, with budget management and commercial acumen
- Tertiary qualification in Communications, PR, Marketing, Journalism, Media or related
- Strongly preferred: experience in travel, tourism, hospitality or premium lifestyle brands (in-house or agency-side), with established travel and lifestyle media relationships

- Understanding of digital PR, SEO, AI-search visibility and social-platform performance
- Willingness to travel and attend events outside business hours

TO APPLY Send your CV with a brief note on the launch or earned-media campaign you're proudest of, the size of the team you led, and any travel or aligned-sector experience.

Paul Egan, Director, Travelsphere Talent [email protected], or message me on LinkedIn

📌 PR, Communications & Social Media Manager (Tourism) (Sydney)
🏢 Travelsphere Talent
📍 Sydney