ABOUT US

Atomic 212° is a media agency, but not the kind you think. Atomic 212° began as a specialist performance agency and can proudly boast to be Australia’s only data first full service media agency.

Our roots in data are our point of difference. This focus on analytics and incremental improvement remains at the heart of our media approach. Our media skills inform our data services, enabling us to provide implementation and accountability to generate the insight marketers really need.

Our goal is to deliver SMARTER, FASTER, ACCOUNTABLE media solutions for our clients.

ROLE PURPOSE The SEO Director leads strategy, client relationships and delivery across a portfolio of accounts, translating business objectives into measurable organic growth. Reporting to the Digital Experience Lead, the role connects technical SEO, content, authority and AI search visibility with improvements to the wider website experience.

The role is accountable for strategic direction, quality of delivery and team development, while supporting client retention, account growth and profitable delivery. It combines senior counsel with the technical depth to challenge recommendations and resolve complex issues.

YOUR KEY RESPONSIBILITIES

Strategy and performance

- Own SEO strategies and prioritised roadmaps aligned with client objectives, audience needs and available resources.
- Direct technical SEO, content, internal linking and authority strategies, including complex website migrations and implementation planning.
- Set measurement frameworks and realistic targets covering visibility, qualified traffic, leads and revenue, with clear assumptions and attribution limitations.
- Translate search, competitor and customer insights into recommendations that improve discovery, website navigation and conversion paths.

Client leadership and commercial management

- Act as the senior SEO contact, leading planning sessions, performance reviews and strategic presentations.
- Explain results, risks and priorities clearly, connecting recommendations to business outcomes and securing client alignment.
- Manage scopes, budgets, resource allocation and delivery commitments, escalating risks to the Digital Experience Lead.
- Support client retention, renewals, proposals and new business pitches, identifying relevant opportunities across Digital Experience.

Team leadership and delivery

- Coach SEO Managers and Executives through clear objectives, regular feedback and practical development plans.
- Set delivery priorities, assign ownership and maintain quality standards across audits, strategies, implementation and reporting.
- Remove delivery blockers and coordinate with internal specialists and client partners to progress agreed recommendations.

Collaboration and innovation

- Partner with Paid Media to connect organic and paid search insights, identify coverage gaps and support coordinated search planning.
- Work with Content, Data & Analytics and development partners to turn strategy into accurate, measurable implementation.




- Lead account approaches to answer engine optimisation and generative engine optimisation, assessing brand mentions, citations and visibility across relevant AI search experiences.
- Develop recommendations covering owned content, technical accessibility and relevant third party coverage to strengthen search and AI discovery.
- Improve research, analysis and reporting through responsible use of AI and automation, maintaining human review and data quality.
- Evaluate emerging search developments and share practical recommendations with the Digital Experience Lead and wider team.

QUALIFICATIONS SKILLS AND EXPERIENCE

Experience

- Significant SEO experience, typically 6 or more years, including strategic ownership of multiple accounts or complex websites.
- Demonstrated experience leading and developing SEO specialists and managing senior client relationships.
- A record of connecting SEO activity to measurable business outcomes and explaining the factors influencing performance.
- Experience managing scopes, resources and delivery quality, with exposure to proposals, pitches and account growth.

Core skills

- Strong technical SEO judgement across crawling, indexing, site architecture, structured data and migrations.
- Ability to translate search intent and audience research into effective content and landing page strategies.
- Commercial awareness, analytical judgement and confident communication with senior stakeholders.
- Strong prioritisation, problem solving and the ability to balance strategic direction with practical delivery.

Technical capability

- Strong working knowledge of Google Search Console, GA4 and Looker Studio.
- Confident use of Screaming Frog and platforms such as Ahrefs, SEMrush or AccuRanker.
- Ability to validate measurement, interrogate performance data and brief technical implementation and QA.
- Practical understanding of AI search visibility measurement and its limitations.

Desirable

- Experience with BigQuery, SQL, Python or API integrations for analysis and automation.
- Exposure to conversion optimisation, digital PR and integrated search planning.
- Experience contributing to agency processes, service development and capability building.

What we can offer: Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and energetic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively,



and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 SEO Director - 6 month FTC (Sydney)
🏢 Atomic 212º
📍 Sydney