Are you the person who sees a trend before everyone else does?

Do you know how to turn a moment, a personality or a story into content that people can't stop watching, sharing and talking about?

Netball Queensland is looking for a creative, social content specialist to lead the social media presence of Netball Queensland, the Queensland Firebirds and Nissan Arena. This is an exciting opportunity to create engaging content, grow passionate communities and help shape one of Queensland's most recognised sporting brands

ABOUT NETBALL QUEENSLAND

Netball Queensland is the peak body for netball in Queensland, responsible for the growth, promotion and administration of the sport across the state. We are also home to the Queensland Firebirds, Queensland's premier netball team competing in Suncorp Super Netball, and Nissan Arena, one of South East Queensland's leading sports and entertainment venues.

At Netball Queensland, our purpose is straightforward: to enrich lives through netball. We are passionate about growing participation, building winning teams, creating unforgettable fan experiences and strengthening our connection with communities across Queensland.

ABOUT THE ROLE

Reporting to the Marketing Manager, you will lead the creation, delivery and optimisation of organic social media content across Netball Queensland, Queensland Firebirds and Nissan Arena.

This is a hands-on role for a content creator who thrives on capturing authentic moments, creating engaging short-form video and building online communities through platform-native storytelling.

You'll work closely with athletes, coaches, staff, partners and fans to bring stories to life while driving audience growth, engagement and brand loyalty.



You'll also play a key role in helping the Queensland Firebirds achieve their ambition of becoming the most-followed team in Super Netball.

Your responsibilities will include

- Lead social media content execution across Netball Queensland, Queensland Firebirds and Nissan Arena
- Develop and manage content calendars across multiple brands
- Create and publish engaging content across Instagram, TikTok, Facebook, YouTube, LinkedIn and emerging platforms
- Capture authentic content at training sessions, games, events and community programs
- Produce high-quality short-form video, Reels, Stories and other platform-native content
- Drive audience growth, engagement and community connection
- Deliver real-time social media coverage on match days and major events
- Monitor performance and use insights to continually improve content outcomes
- Foster a collaborative content culture by bringing together ideas from across the organisation.

ABOUT YOU You have a passion for sport, entertainment and social storytelling. You understand online audiences, thrive in fast-paced environments and know what it takes to create content that performs.

To be successful, you'll bring:

- 2-3+ years' experience growing social media audiences for brands, sporting organisations, athletes, media or entertainment properties
- A strong portfolio showcasing social-first content and short-form video creation
- Advanced content capture and editing skills using smartphones and tools such as CapCut
- Strong knowledge of Instagram, TikTok,



Facebook, LinkedIn and YouTube
- Experience analysing social media performance and translating insights into action
- Excellent copywriting and storytelling skills
- Canva proficiency
- A highly collaborative, positive and proactive approach
- A passion for creating content that grows communities and drives engagement.

Experience within sport, entertainment, media or the creator economy will be highly regarded. You must hold, or be able to obtain before commencing employment, a current Working with Children Blue Card.

WHY JOIN NETBALL QUEENSLAND?

Based at Nissan Arena, you will join a values-led organisation and have the opportunity to contribute directly to the success and sustainability of netball in Queensland. Benefits include:

- a flexible and supportive work environment
- professional development and career growth opportunities
- access to employee assistance programs
- access to a fully equipped high-performance gym
- modern office facilities at Nissan Arena
- onsite parking and access to public transport
- tickets to selected Nissan Arena events and sponsor discounts
- team events organised by our social committee.

ADDITIONAL INFORMATION This role will require occasional travel and regular work outside normal business hours, including evenings and weekends, particularly during competition and event periods. A current Blue Card (or the ability to obtain one) is required prior to commencement.

Netball Queensland is committed to creating a diverse, inclusive and safe workplace and encourages applications from people of all backgrounds and experiences.

Ready to create content that Queensland loves? Apply now and help us grow the game, grow our brands and grow our communities.

📌 Social Media and Content Lead (Brisbane)
🏢 Netball Queensland
📍 Brisbane