About the role

Reporting to the Head of Marketing at Muscle Nation HQ in Brisbane. This is a 9 month contract, with the potential to extend or move into another role in the team at the end of the term.

You'll run organic social for Muscle Nation and lead the team that makes it. You'll own TikTok and three Instagram accounts (Main, Food and Mens), covering strategy, content calendar and account performance.

This is a hands-on role where you'll film, edit and appear on camera yourself. You'll take a handover, learn the brand quickly and keep the team moving without a long settling-in period.

Key responsibilities

- Own the organic social strategy for TikTok and three Instagram accounts, with a clear purpose for each account
- Build and run the content calendar around collection drops, product launches, sales and campaigns
- Balance brand-building content with content that supports launches and sales
- Report on performance weekly and monthly, and use the results to decide what to make next
- Keep across platform changes, trends and what other brands are doing well, and adjust the plan when needed
- Manage the Social Media Specialist and Social Media Coordinator, including priorities, workload and regular one-on-ones
- Review content before it goes live and give specific, useful feedback
- Run weekly planning and ideas sessions with the team
- Film, edit and appear in content yourself, particularly for launches and bigger moments
- Work with Partnerships to plan and post content with athletes and creators

About you

- Four or more years in social media, ideally with a consumer brand in fitness, fashion, beauty or food
- Experience managing organic social for accounts with a large, active audience
- Experience leading people,



whether as a manager or as the senior person in a team
- A strong record of growing reach and engagement on TikTok and Instagram, with results you can talk through
- Confident filming and editing short-form video yourself, in CapCut or Premiere Pro
- Comfortable on camera
- Robust writing skills and a good ear for brand voice
- Confident with platform analytics and reporting
- Experience running a content calendar for a business that launches products often
- Available for the full 9 month contract

About us Muscle Nation is one of Australia's leading and fastest-growing brands in activewear, supplements, and food. We pride ourselves on being a family-oriented business with a strong sense of community, creativity, and innovation. Our products, digital presence, and connection with our customers are central to our growth and success, and we are constantly looking for new ways to enhance our impact.

WHY YOU WILL LOVE MUSCLE NATION

- Work for one of Australia's leading fitness brands, founded right here in Brisbane
- Run social for a brand with a large, engaged audience across activewear, supplements and food
- Lead an established team from your first day
- Work alongside an in-house creative team and a roster of more than 100 athletes and creators
- Huge staff discounts across all Muscle Nation products
- Unlimited access to Muscle Nation products while you're in the office
- A brand-new office with a relaxed dress code

HOW YOU CAN APPLY Please apply directly to this advertisement as we are not accepting applications from recruitment agencies. The interview process will include face-to-face or phone interviews where necessary.

Please include links to the social accounts you've managed, along with two or three posts or campaigns you're proud of and a short note on what they achieved.

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