About Us:

Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.

In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

Our agency, Influential, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We’re an end-to-end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture.

The Role:

We are looking for a strategic-thinking Social Media Director to join our dynamic team of Thinkers & Makers at Influential. As a senior leader in the team, you’ll be responsible for managing a team of Social Media Managers/Execs to deliver integrated social and influencer strategies seamlessly into larger media and brand campaigns, drive new business opportunities, and identify growth and up-sell potential across our suite of content and production services.





You will work collaboratively with all partners – agency, client and direct, to provide innovative and value-based content solutions across a broad range of digital channels. You will act as a platform expert to guide clients and help inform decisions for content, lead the brief response process, and collaborate with different skillsets and capabilities.

This is a highly client/agency facing role, so we will be looking for solid client servicing experience and presentation skills. You must have proven skills in developing content strategies and presenting content solutions to meet brief objectives. You will be responsible for the daily management and ongoing development of your team.

General Responsibilities:

- Implementing social and influencer strategies and delivering high-quality content from concept to production.
- Team leadership – ongoing development and management of Social Managers & Execs to push their thinking and deliver innovative content solutions.
- Drive new business opportunities for Influential through agency and direct client engagement.
- Ensure financials and project revenue are up to date, including maintaining profit margins.




- Knowledge of all aspects of our solutions across Influential and how we integrate with media and creative to provide holistic and seamless content experiences.

We are looking for someone who has:

- Social/Influencer agency experience, or experience in a similar role looking to pivot into social.

With a proven understanding of:

- The social media and influencer landscape, and how social plays a pivotal role in delivering business outcomes for brands.
- How to build case studies and communicate the effectiveness and impact of past campaigns to demonstrate capability and drive recent business.
- Strong people management skills and effective communication skills.
- Client management and experience working with senior stakeholders.

What we will offer you: Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

- Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients, and our business.
- A committed Diversity and Inclusion and Belonging strategy driven through our Viva!
- Women, Égalité and First Peoples RAP (reconciliation action plan) programs
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- A creative, fun, and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to employee benefits including – wellness programmes, learning and development opportunities, network events.
- Confidential 24-hour support via our employee assistance programme

📌 Social Media Director (Sydney)
🏢 Influential
📍 Sydney