ABOUT THE COMPANY

Muscle Nation is one of Australia's leading and fastest-growing brands in activewear, supplements, and food. We pride ourselves on being a family-oriented business with a strong sense of community, creativity, and innovation. Our products, digital presence, and connection with our customers are central to our growth and success, and we are constantly looking for new ways to enhance our impact. Join us as we continue to lead the charge in the health and fitness space!

THE ROLE

Reporting to our Head of Marketing at our Brisbane HQ, This is a 9 month contract, with the potential to extend or move into another role in the team at the end of the term. You'll run organic social for Muscle Nation and lead the team that makes it.

You'll own our TikTok and our three Instagram accounts (Main, Food and Mens). That covers the strategy, the content calendar and how the accounts perform. We launch current activewear collections, supplements and food products constantly, so the calendar is always full, and a big part of the job is deciding what gets made, what gets posted and what can wait.

You'll manage a small team of Social Media Specialists and a Social Media Coordinator. They're good at what they do, and they need someone who can set priorities, give clear feedback on content and help them improve.

This is also a hands-on role. You'll film, edit and appear on camera yourself, and nobody here manages social from a spreadsheet. If you've moved into management and miss making content, that will suit us well.

Because it's a contract, we need someone with at least four years in social who can take a handover, learn the brand quickly and keep the team moving without a long settling-in period. You'll start with an established team, a strong creative department and an audience that already cares about the brand.

TASKS & RESPONSIBILITIES

Strategy and planning

- Own the organic social strategy for TikTok and our three Instagram accounts, with a clear purpose for each account

- Build and run the content calendar around collection drops, product launches, sales and campaigns

- Balance brand-building content with content that supports launches and sales

- Report on performance weekly and monthly, and use the results to decide what we make next

- Keep across platform changes, trends and what other brands are doing well,



and adjust the plan when needed

Leading the team

- Manage the Social Media Specialists and Social Media Coordinator, including priorities, workload and regular one-on-ones

- Review content before it goes live and give specific, useful feedback

- Run weekly planning and ideas sessions with the team

- Make sure comments and DMs are answered quickly and in our brand voice, and handle anything sensitive yourself

- Support each person's development while you're here

Content

- Film, edit and appear in content yourself, particularly for launches and bigger moments

- Lead social coverage of collection drops, campaigns, shoots and events

- Write and approve captions and on-screen text, and look after our brand voice across the accounts

- Brief the creative team on what social needs from shoots, and make sure it's captured on the day

Working with the wider team

- Work with Partnerships to plan and post content with our athletes and creators

- Share organic posts that perform well with the paid social team so they can be tested as ads

- Stay aligned with eCommerce, CRM and Product on launch timing and messaging

- Take a full handover at the start of the contract, and hand the accounts, calendar and team back in good shape at the end

EXPERIENCE & QUALIFICATIONS

- Four or more years in social media, ideally with a consumer brand in fitness, fashion, beauty or food

- Experience managing organic social for accounts with a large, active audience

- Experience leading people, whether as a manager or as the senior person in a team
- A strong record of growing reach and engagement on TikTok and Instagram, with results you can talk us through

- Confident filming and editing short-form video yourself, in CapCut or Premiere Pro

- Comfortable on camera

- Strong writing skills and a valuable ear for brand voice

- Confident with platform analytics and reporting

- Experience running a content calendar for a business that launches products often





- Capable of working in a fast-paced environment with consistent turnaround times

- Interested in health and fitness

- Available for the full 9 month contract

- Full working rights in Australia

KEY SKILLS

- You can set a clear direction for each account and explain your reasoning

- You make decisions quickly and you're comfortable saying no to ideas that don't fit

- You give feedback that helps people improve their work

- You still make good content yourself and enjoy doing it

- You read the numbers and change the plan because of them

- You're organised, and you can keep a busy calendar on track when launches move

- You get up to speed quickly and don't need much hand-holding

- You work well with creative, paid, partnerships and eCommerce, and you speak up early when something is off track

- You stay calm when a post or a launch doesn't go to plan

WHY YOU WILL LOVE MUSCLE NATION

At Muscle Nation, you'll become part of an energetic and passionate team who are motivated by growth, innovation, and success. We're a tight-knit team that thrives on collaboration and celebrates achievements together, big and small. You'll have the opportunity to contribute to a rapidly growing eCommerce business and make a meaningful impact on customer relationships and brand loyalty. Plus, we know how to have fun while working hard!

- Work for one of Australia's leading fitness brands, founded right here in Brisbane

- Run social for a brand with a large, engaged audience across activewear, supplements and food

- Lead an established team from your first day

- Work alongside an in-house creative team and a roster of more than 100 athletes and creators

- Huge staff discounts across all Muscle Nation products

- Unlimited access to Muscle Nation products while you're in the office
- A brand-new office with a relaxed dress code, so wear whatever you're comfortable in

HOW YOU CAN APPLY

Please apply directly to this advertisement as we are not accepting applications from recruitment agencies. The interview process will include face-to-face or phone interviews where necessary.

Please include links to the social accounts you've managed, along with two or three posts or campaigns you're proud of and a short note on what they achieved.

📌 Social Media Manager (Parental Leave Cover) (Tingalpa)
🏢 Muscle Nation
📍 Tingalpa