DescriptionAbout the RoleWe are looking for a highly adaptable, AI-native Marketing, eCommerce & CRO Specialist to help Lifely move faster, scale smarter and improve how we acquire, convert and retain customers.This role sits at the intersection of:AI adoptionMarketing executioneCommerce growthCROWebsite performanceCustomer experienceCommercial deliveryYou will work across campaigns, product launches, Shopify improvements, landing pages, CRO tests, customer journeys, reporting, AI workflows, automation, creative testing and performance insights.The right person will be highly strategic, but also extremely hands-on.
We do not need someone who only talks about ideas.
We need someone who can take a problem, break it down, create a plan, communicate it clearly, execute it properly and show the result.What Makes This Role DifferentThis is not a comfortable "business as usual" marketing role.At Lifely, priorities move quickly.
Campaigns go live fast.
Website updates need to be briefed, tested, QA'd and deployed properly.
CRO ideas need to become experiments.
Customer insights need to become better product pages.
AI tools need to become real workflows, not just nice concepts.You will be expected to work across multiple moving parts and keep quality high.We are looking for someone who can:Think strategically, but still deliver the workUse AI to increase output, not just generate contentCommunicate clearly with marketers, developers, designers and operatorsOwn projects from idea to executionImprove systems, not just follow themSpot problems before they become bigger issuesMove with urgency while maintaining qualityMeasure success through output, results and commercial impactKey ResponsibilitiesAI Adoption, Automation & Workflow ImprovementYou will help Lifely become a more AI-enabled marketing and eCommerce team.This includes identifying where AI can improve speed, quality, reporting, creative development, CRO, customer insights, campaign planning, QA and operational workflows.You will be expected to:Build and improve AI-powered marketing and eCommerce workflowsUse AI tools to reduce manual work and improve team outputCreate repeatable prompts, templates, SOPs and systemsHelp automate reporting, research, briefing, QA, content and insight generationIdentify where AI can reduce mistakes and improve delivery qualityStay ahead of new AI tools and translate them into practical business use casesThis role is not about "playing with AI".
It is about using AI to create speed, clarity, efficiency and measurable business improvement.eCommerce, Shopify & Website ExecutionYou will work closely with marketing, development, design and operations to improve Lifely's online experience.This includes:Supporting Shopify website updates across Lifely and related brandsImproving product pages, collection pages, landing pages and campaign pagesBriefing developers clearly and reviewing output properlySupporting QA before website changes go liveImproving customer journeys from ad click to checkoutHelping improve site speed, UX, merchandising, product content and on-site messagingTurning customer feedback and performance data into better website experiencesWe need someone who understands that a website update is not complete until it is properly checked, live, working and contributing to the customer experience.CRO, Testing & Customer Journey OptimisationCRO is a major part of how Lifely grows.You will help plan, brief,



execute and review CRO initiatives across:Product pagesCollection pagesLanding pagesHomepageCartCheckoutCampaign journeysMobile experienceProduct discoveryTrust and social proofOffer presentationAdd-to-cart improvementsYou will be expected to turn insights into clear hypotheses, then help move those hypotheses into actual tests and outcomes.This means you are not just suggesting "we should test this".
You are helping build the test, launch it, measure it and turn the learning into the next improvement.Marketing Strategy & Campaign SupportYou will support the marketing team across product launches, campaign rollouts, creative testing and growth initiatives.This includes:Supporting campaign planning across Meta, Google, email, SMS, SEO and websiteHelping develop creative angles, hooks, landing page briefs and customer messagingReviewing performance and identifying what should be killed, kept or scaledSupporting new market opportunities beyond AustraliaHelping align campaigns with stock, product priorities, customer demand and commercial goalsUsing data and customer insight to improve marketing decisionsThis person needs to understand strategy, but also know how to get things shipped.Performance, Reporting & Commercial InsightWe are a results-focused business.
You will need to be comfortable working with numbers, performance trends and commercial priorities.You will help:Build transparent reporting workflowsAnalyse marketing, website, product and customer performanceIdentify what is driving revenue, conversion and profitabilityTurn performance data into simple recommendationsTrack CRO and campaign resultsUse AI to speed up analysis and reportingCommunicate results clearly to the teamSuccess in this role will be measured by output, speed, quality and impact — not just effort.Top 5 KPIs for This RoleThe success of this role will be measured by delivery, quality and commercial impact across five core areas.1.
AI Automation & Workflow OutputBuild and launch practical AI workflows that reduce manual work and improve marketing, eCommerce and CRO execution.Targets:Launch 3–5 AI-powered workflows within the first 90 daysReduce manual reporting, briefing, QA, research or content workflow time by *****%Create reusable AI SOPs, prompts and templates for the teamDeliver at least 1 AI workflow per month that directly supports revenue, CRO, website QA, reporting or campaign executionExamples include AI customer review analysis, CRO idea generation, weekly performance summaries, SEO content briefs, website QA checklists or competitor research systems.2.
Website Quality, QA & Bug ReductionMaintain a clean, reliable and high-performing website experience.Targets:Zero critical bugs pushed live100% of website changes go through QA before deploymentReduce repeated website bugs or rework by 50% within 90 daysEnsure all campaign pages, pricing, banners, CTAs, tracking and conversion elements are checked before launchEscalate high-impact website issues quickly and clearly3.
CRO Testing & Conversion ImprovementImprove conversion through structured testing, faster experimentation and better customer journey decisions.Targets:Increase CRO testing output by 3xLaunch or support 2–4 CRO tests per monthImprove key conversion metrics across priority pages,



including:Add-to-cart rateConversion rateRevenue per sessionClick-through rateBounce rateMaintain a clear CRO roadmap, test log, hypothesis, result and recommendation for every test4.
SEO Growth & Technical OptimisationImprove organic search performance through better content, site structure and technical SEO.Targets:Grow organic sessions by *****% within 6 monthsImprove rankings for priority commercial keywordsOptimise ***** high-priority SEO pages per month, depending on workloadFix key technical SEO issues across metadata, internal linking, headings, indexation, schema and page contentImprove organic revenue contribution over time5.
Site Speed, UX & Website PerformanceImprove site speed, mobile experience and core website performance.Targets:Improve mobile page speed by *****% within 90 days across priority pagesImprove Core Web Vitals across homepage, PDP, PLP, landing pages and cartReduce unnecessary page weight from videos, apps, scripts, oversized images and slow-loading elementsAudit top revenue-driving pages monthly for speed, UX and conversion frictionEnsure new website updates do not negatively affect site speed or usabilityWhat Success Looks LikeWithin this role, success means:AI is being used practically across marketing, eCommerce and CROManual workflows are reducedCampaigns and website updates are launched fasterQA and deployment quality improvesCRO testing becomes more structured and commercially usefulProduct pages and landing pages convert betterReporting becomes faster, clearer and more actionableThe team has better systems, templates and SOPsMarketing output improves without sacrificing qualityCommercial results improve through better executionExample Projects You May OwnBuild an AI workflow that turns customer reviews into ad hooks, PDP copy and CRO ideasCreate a CRO roadmap for Lifely's highest-priority productsImprove PDP messaging for key products based on customer insight and performance dataBuild a weekly AI-assisted performance reporting systemBrief and QA Shopify landing page updates for major campaignsAnalyse competitor websites and turn findings into test ideasBuild AI SOPs for campaign briefing, creative research and QAImprove collection page journeys for mobile usersWork with developers to improve product discovery, swatches, sticky CTAs or cart experienceHelp scale winning campaigns across AU, US, CA and future marketsRequirementsStrong experience in eCommerce, ideally ShopifyExperience in marketing, CRO, UX, customer journey or website optimisationStrong understanding of AI tools and how to apply them in real business workflowsAbility to brief developers, designers and marketers clearlyStrong project ownership and delivery disciplineAbility to manage multiple priorities without losing qualityAbility to turn strategy into executionStrong understanding of performance marketing, conversion and customer behaviourComfortable working in a fast-paced, high-expectation environmentExperience with Meta Ads, Google Ads, Klaviyo, GA4, PostHog, Hotjar, Microsoft Clarity, Triple Whale, Figma, Notion, Airtable, n8n, Zapier, Make or similar toolsExperience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Replit, Gamma or AI agentsExperience working with developers on website deployment, QA and CRO ticketsExperience in DTC, retail, furniture, homewares, lifestyle, sleep, kids or consumer brandsExperience scaling campaigns across multiple marketsBasic understanding of HTML, CSS, Shopify theme structure, SEO, schema or site speedExperience building reports, dashboards, SOPs or workflow automationsShopify Plus experience is a plus.Benefits

📌 Ecommerce Growth Manager - Shopify, Cro & Ai (Melbourne)
🏢 Lifely
📍 Melbourne