Betashares is seeking a Senior Marketing Manager - Lifecycle to own strategy, roadmap and delivery of customer lifecycle programmes across B2C and B2B audiences, working alongside the Marketing Director - Customer Lifecycle & CRM.
The role will build and optimise the always-on engagement layer across Betashares, turning customer and intermediary data, behavioural signals and product opportunities into measurable growth in activation, engagement, retention, cross-sell, lifetime value and revenue.
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📌 Senior Lifecycle Marketing Leader: Growth & Personalisation (Sydney)
🏢 Travelcenters Of America
📍 Sydney
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