If you live and breathe paid media, love strategy, data, building client relationships, and the thrill of seeing campaign performance end to end - then this one's for you.
Reload Media is looking for a sharp, ambitious Paid Media Specialist to join our team.
You'll work across the full paid media mix - Search, Social, Programmatic and more - driving real results for a portfolio of exciting brands, in a Google Premier Partner agency that genuinely invests in your growth and gives you the AI tools to do your best work.
This is a hands-on, client-facing role where you'll own high-performing campaigns end-to-end: from strategy through to execution, reporting, and optimisation.
You'll work closely with clients you'll actually care about, in a team with a clear development pathway and a proven track record of growing people into senior roles.
THE ROLE
Here's a bit of a snapshot of what is involved in the role:
Nurture client relationships - Serve as a trusted advisor by leading meetings, pitches and QBRs, translating data into actionable narratives, and proactively bringing strategic recommendations before clients askSupport across new business pitches - Contribute to sales pitches and growth opportunities where your paid media expertise adds valueDevelop paid media strategies - Develop and execute bespoke multi-channel strategies across Search, Social, Display, Video and more, aligned to each client's business objectivesManage campaigns - Build, manage and continuously optimise campaigns across Google Ads, Meta, YouTube, LinkedIn, TikTok and Programmatic to hit performance targets and manage spend accurately across client budgets up to ~$500k per month.
Being able to manage feeds will be a big part of this role.Testing & experimentation - Design and run structured test-and-learn frameworks to uncover performance improvements and unlock scaleData-led insights and recommendations - Leverage first-party data and tools including Shopify, Klaviyo, GA4, IbisWorld and GWI to sharpen strategy and inform client recommendationsDaily innovation - Stay ahead of paid media trends and proactively bring new ideas and channel innovations to your clientsUse AI to drive both efficiency and enhance thinking - Embrace AI tools to enhance the quality and efficiency of your strategic output
WHO WE THINK WOULD BE A GOOD FIT
We think the person who would thrive in this role is someone with:
Minimum 2-3 years of paid media experience,



ideally with exposure to multiple channels (Search, Social, Display and/or Programmatic)A demonstrated track record running data-driven campaigns that deliver real results for clientsA natural people person who loves building genuine client relationships and thrives in a client-facing environmentConfident presenting and communicating skillsA proactive, 'take charge' approach to manage multiple projects and stay on top of your work in a fast-paced environmentActively embracing AI tools as part of your everyday practice - you see them as a way to do better work, not just faster workA strong written and verbal communicator with great attention to detailAgency experience is valued but not essential, we care more about your attitude and outcomes than your backgroundFamiliarity with GA4, eCommerce platforms (e.g. Shopify), CMS tools or data visualisation will be a bonus
WHAT RELOAD CAN OFFER YOU
We're one of the few indie agencies actively building bespoke AI tools in-house, giving our team a genuine edge.
We'll invest in your AI skills from day one so you're in the driver's seat, not playing catch-up.A multi-award recognised agency - finalists for AdNews Digital Agency of the Year, and B&T; Best Digital Services Agency and Performance Agency of the Year *****).
Google Premier Partner, Meta Business Partner and IMAA member - meaning you'll benefit from direct platform access, early product betas, and dedicated support from Google and Meta reps. You'll get awesome opportunities like getting involved in IMAA's Pitchella (where our team is currently a finalist!).
A national team across Sydney, Brisbane and Melbourne – come hot desk across any of our offices!
A pretty awesome client list – work with the likes of Yamaha, Aje, Camilla, Akubra, Kathmandu, Pillow Talk, and more.We're not a 'churn and burn' agency – we value building long-term client partnerships where we can really become part of their team,



be strategic and create impact – this is when the cool stuff happensWe know our team is the reason for our success – and we take care of them knowing this.
We prioritise our team as we know they're building careers (not just turning up to a job!), and work hard to provide training plans, custom development pathways, clear and transparent salary review methodologies and solve the everyday challenges when we can.
We think that's why we've had over 40 people reach their 'Five Year Beer' milestone AND been shortlisted for the AFR Boss Best Places to Work.Our culture is focused on growth mindset – we believe we can all actively improve with practice, and this comes with a fail-safe culture.
We'd much rather you give something a go, and it not work, than to never try in the first place!
SALARY & BENEFITS
We are offering a salary of $75k - $85k + Super for this role.
We could talk about all the great things about working at Reload all day, but here's some of the key ones you should know about right now:
Hybrid work setup (obviously!)Up to $1,000 personal professional development budget each yearPhone and call plan provided for work and personal use2 additional days off per year for Rest & RelaxationYour birthday off each year!
Menstrual & menopausal leave3 months paid parental leave (on top of the standard Government program!)Brand-recent custom designed Six Star Green Star Accredited buildingFree counselling for work/personal matters for you & members of your householdSocially-conscious policies – including volunteer leave, blood donation leave, fertility treatment leave, gender transition leave (and more!) all supported by our active Reconciliation Action Plan, Diversity & Inclusion and ESG committees.50% discount on all Hardie Grant published book titles
BE YOURSELF, WE LIKE YOU THAT WAY
At Reload, authenticity is at the heart of everything we do.
We know that diverse and inclusive teams have a positive impact on our culture and our business.
We celebrate multiple approaches, points of view and backgrounds.
We work hard to build a culture that encourages, supports and celebrates the ability of everyone to be their full authentic selves at work.
At any point in the application process, please feel safe to let us know of any accommodations that will make it more accessible for you.
We encourage you to share your pronouns and anything else you would like us to know that will make this an enjoyable experience.
#J-*****-Ljbffr

📌 Paid Media Specialist (Melbourne)
🏢 Reload Digital
📍 Melbourne