Sales & BDM – Hospitality Equipment | $100K Base + Exceptional Commission
Perth | Osborne Park | Hybrid Office / Showroom / Field
Are you already well connected in the hospitality industry — and ready to earn what you're actually worth?
Cater Central Commercial Kitchen Equipment is growing rapidly, and we're looking for an energetic, experienced Sales & BDM professional to join our Perth team immediately.
This isn't a role where you'll be handed a phone book and told to start cold calling.
You're walking into an existing business with a strong reputation, active opportunities already in the pipeline and more than 2,000 leads and customer opportunities ready to be worked.
If you already know the hospitality industry, understand commercial kitchen equipment, smallwares, tabletop or appliances, and genuinely enjoy selling — this could be a very lucrative opportunity.
$100,000 BASE + EXCEPTIONAL COMMISSION
A good salesperson should be able to earn $150,000+ per year, with the commission structure designed around gross profit rather than simply revenue.
That means the better you sell, negotiate and grow profitable business, the more you can earn.
There is no shortage of opportunity.
About Cater Central
Cater Central Commercial Kitchen Equipment is a rapidly growing Australian hospitality equipment business supplying commercial kitchens, restaurants, cafes, pubs, hotels and other hospitality and commercial customers.
We've built an excellent reputation by doing things differently:
The right equipment.
The right price.
The right advice.
Our customers value our knowledge, responsiveness, relationships and ability to actually help them get their projects and businesses moving.
We're continuing to expand our team, product offering, customer base and geographic reach.
And we're looking for someone who wants to grow with us.
The Opportunity
We're looking for a Sales & BDM who can hit the ground running.
You'll be responsible for developing new business, managing existing opportunities, building customer relationships and turning opportunities into profitable sales.
You'll have access to:
2,000+ leads and customer opportunities
Existing active deals already in the pipeline
A growing database of hospitality businesses
An established and respected brand
A broad range of commercial kitchen equipment and appliances
Smallwares and tabletop products
Support from our wider sales and operations team
A flexible hybrid working environment
A genuine chance to build your own customer base and income
You'll be working across office/showroom and field-based sales, meeting customers throughout Perth and developing relationships with hospitality operators, owners, managers, chefs, purchasing teams, builders and other industry contacts.
Who We're Looking For
We're looking for someone who knows hospitality.
Ideally, you'll have 3+ years' experience selling hospitality equipment, commercial kitchen equipment, smallwares, tabletop, appliances or a closely related product/service.
You might currently be working for:




A commercial kitchen equipment supplier
A hospitality equipment distributor
A smallwares/tabletop supplier
A commercial appliance business
A hospitality supplier
A foodservice equipment company
A hospitality fitout business
Or another closely related industry
You don't necessarily need to have sold exactly the same products we sell.
If you've got solid hospitality industry knowledge, understand how commercial kitchens operate and can learn products quickly, we'd still like to hear from you.
What's more important is that you understand customers and know how to sell.
Most importantly — we want ENERGY.
We want someone who brings energy into every room.
Someone who is naturally upbeat, positive, enthusiastic and confident.
Someone who enjoys meeting people.
Someone who picks up the phone rather than waiting for an email.
Someone who sees a lead and thinks "How do I turn this into a customer?"
Someone who enjoys winning.
Someone who can walk into a restaurant, hotel or hospitality business and quickly build rapport with the people running it.
Someone who is commercially minded but genuinely enjoys helping customers find the right solution.
You should be the sort of person customers remember.
What you'll actually be doing
Your role will include:
Sales & Business Development
Responding to and converting inbound opportunities
Working through our extensive existing lead database
Following up active opportunities already in the pipeline
Identifying new hospitality businesses and opportunities
Prospecting and developing new accounts
Visiting customers throughout Perth and WA
Building long-term relationships with hospitality operators and businesses
Preparing quotes and proposals
Negotiating and closing deals
Identifying opportunities to increase customer spend
Developing repeat and ongoing business
Customer Relationships
You'll become a trusted point of contact for your customers.
Rather than simply selling a piece of equipment, you'll be expected to understand:
What is the customer trying to achieve?
What does their kitchen need?
What problems are they trying to solve?
What else could we help them with?
This consultative approach is a major part of how we win business.
You'll have a serious head start
One of the biggest advantages of this role is that you're not starting from zero.
There are already active opportunities.
There is already a substantial database.
There are already customers.
There is already a strong reputation.
There are already products and suppliers.
And there are already systems and people around you.
Your job is to turn opportunity into sales.
For the right person,



there is potentially a significant amount of low‐hanging fruit.
What we expect from you
We're looking for someone who:
Has 3+ years' relevant hospitality equipment sales experience, or strong equivalent industry experience
Understands commercial hospitality
Has excellent communication and relationship‐building skills
Is confident dealing with business owners, chefs and decision makers
Can identify opportunities and proactively pursue them
Is highly organised and follows up relentlessly
Can manage multiple opportunities at once
Is commercially savvy and understands gross profit
Is confident negotiating
Is comfortable making outbound calls and visiting customers
Has a strong work ethic
Is positive, energetic and driven
Wants to win
Has a current driver's licence
Most importantly, we want someone hungry.
We'd rather hire someone with tremendous energy, initiative and sales ability than someone who simply has a long list of companies on their CV.
What's in it for you?
Plus exceptional gross‐profit‐based commissions.
A good performer should be capable of earning $150,000+ total remuneration, with significantly more potential for someone who becomes a top performer.
A growing business
Cater Central is expanding, and we're building a larger sales organisation.
This means genuine opportunities for people who perform.
As the business grows, there is potential progression into Senior Sales, Key Account Management, Sales Management and other leadership opportunities.
A genuine pipeline
You won't be expected to create every opportunity yourself.
You'll have 2,000+ leads and customer opportunities, along with existing active deals.
An established reputation
You're representing a business that already has strong relationships and a reputation within the hospitality industry.
Flexibility
The role combines office/showroom and field-based work, giving you the flexibility to spend your time where it generates the most value.
Opportunity
We're not looking for someone to simply fill a seat.
We're looking for someone who can become a major contributor to the growth of Cater Central.
Who will thrive in this role?
If you're currently selling hospitality equipment and think:
"I could do a lot more if I had better opportunities, better leads and a better commission structure..."
We should talk.
If you've built strong relationships in the hospitality industry but feel you're underpaid for the business you generate...
We should talk.
If you're already selling commercial kitchen equipment, smallwares, tabletop or appliances and want to join a business that is growing aggressively...
We should talk.
If you're energetic, commercially driven and love winning new business...
We definitely want to hear from you.
Perth-based — or moving to Perth?
We're primarily looking for someone already in Perth, but we're also open to speaking with excellent candidates looking to relocate to Perth for the right opportunity.
If you're the right person, let's have a conversation.
#J-*****-Ljbffr

📌 Sales & Business Development Manager (Perth)
🏢 Cater Central Pty
📍 Perth