Marketing Manager – B2B SaaS & Lead GenerationWorx Safety helps businesses across Australia simplify workplace safety management.
We're looking for an experienced Marketing Manager who can develop effective strategies, use data to improve performance and generate a consistent flow of qualified inbound leads for our sales team.You'll own our lead generation strategy, from campaign planning and execution through to measuring results and improving conversion.
You'll work alongside graphic designers, social media specialists and UI/UX developers, providing clear briefs and direction to turn your strategy into effective campaigns.Key responsibilitiesDevelop and deliver marketing strategies that grow qualified inbound lead volumePlan and optimise campaigns across paid search, social media, SEO, content and emailAnalyse campaign performance, cost per lead and conversion rates to guide decisionsManage marketing budgets and focus investment on channels that generate resultsWork with the sales team to understand lead quality and track enquiries through to customersBrief and coordinate graphic designers,
social media specialists and UI/UX developersImprove website and landing page conversion through testing and analysisBuild lead nurturing campaigns that turn interest into sales opportunitiesReport clearly on performance, insights and next stepsAbout youExperience in B2B marketing and lead generationA proven ability to generate qualified inbound leads and contribute to sales growthStrong strategic thinking backed by practical campaign experienceConfident analysing data, identifying trends and turning insights into actionExperience with paid advertising, analytics, Zoho CRM and marketing automation toolsAble to write explicit briefs and coordinate creative and digital specialistsComfortable working closely with sales to improve lead quality and conversionEstablished in your marketing career, with ownership of budgets and measurable resultsThis role would suit someone established in their marketing career who wants room to make an impact.
Experience in B2B SaaS, workplace safety or a related field would be valuable, but strong strategic thinking, data analysis and a proven ability to generate qualified leads matter most.Open to applicants anywhere in AustraliaWork remotely, or from our Wollongong office if you preferCompetitive salary, with the opportunity to take ownership and drive measurable growth
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