HSP VEHICLE ACCESSORIES – Noble Park North VIC
In House Role | Full Time | Part Time considered for the right person$100,000 to $115,000 P/A
About the Role
We're looking for an experienced SEO & Performance Marketing Specialist to join HSP and take ownership of our search and digital performance.
It's a broad, hands on role covering technical SEO, organic search, GEO, Google Ads, Meta Ads, content, market research and analytics
You'll be joining a young, energetic in house marketing and content team, with in house designers, photographers, videographers, marketing coordinators and assistants, product and sales people all around you.
We want someone who enjoys getting into the technical side and the data, but can also step back and think commercially.
Someone who can find an opportunity, work out what needs to happen and then actually make it happen.
About HSP
HSP is an Australian designer and manufacturer of premium ute and 4WD accessories.
We design, engineer and manufacture the majority of our products right here in Australia and supply retail customers, hundreds of distributors and major vehicle manufacturers across Australia and internationally.
This is one of the things that makes the role a bit different.
You'll actually see the products you're marketing being designed, developed and manufactured.
You'll also get involved in new vehicle and product launches from the beginning and help shape how we take them to market.
What You'll Be Doing
You'll have plenty of variety, but your main responsibilities will include:
Owning HSP's technical SEO and organic search strategy
Managing and optimising Google Ads and Meta Ads
Keyword, competitor and market research
Identifying new search, content and commercial opportunities
Growing our visibility across GEO, AI search and emerging search platforms
Researching, writing and optimising landing pages, product pages, comparisons,



articles and ad copy
Managing analytics and tracking across GA4, Google Search Console and GTM
Finding ways to improve conversion rates across our website and landing pages
Working with our internal marketing and content teams on campaigns and product launches
Tracking what actually matters, including qualified traffic, leads, sales and return on investment
What We're Looking For
This isn't an entry level role.
We want someone who already knows their way around search and performance marketing and is ready to take ownership.
Ideally, you'll have:
3+ years of hands on SEO and/or performance marketing experience
Strong technical SEO knowledge
A track record of improving organic search performance
Hands on experience with Google Ads and Meta Ads
Strong knowledge of Google Search Console, GA4 and GTM
Experience using tools such as Semrush, Ahrefs and Screaming Frog
Experience with WordPress, WooCommerce (bonus if you have experiance with a headless site)
Strong keyword, competitor and market research skills
Strong writing and commercial copywriting ability
A good understanding of CRO and digital customer journeys
An interest in GEO, AI search and where search is heading
A genuine interest in AI, automation and finding smarter ways of doing things
Automotive, 4WD, e-commerce or product based experience would be a bonus, but it's not essential.
More than anything, we're looking for someone who is curious, commercially minded and hands on.
We Love AI




AI is already a big part of how we work at HSP and we want someone who is excited about where it's going.
You'll have a dedicated AI and automation budget, completely separate from your normal digital marketing tools and software budget.
We want you testing new tools, building automations and looking for better ways to research, analyse, create and work.
We like trying new things and we want someone who does too.
Why HSP?
$100,000 to $115,000 P/A, depending on experience
Dedicated AI and automation budget
Separate budget for digital marketing tools and software
Young, energetic and fully in house marketing team
In house content, design, photography and video
Plenty of autonomy and direct access to decision makers
Be involved in new vehicle and product launches from the beginning
Work across retail, wholesale and OEM markets
Market products designed, engineered and manufactured in Australia
See the actual commercial impact of the work you're doing
Full Time Preferred or Part Time
Ideally, we're looking for someone full time.
That said, we'd rather have the right person part time than the wrong person full time, so we're open to discussing part time arrangements with an experienced candidate who has the right skill set.
Final Note
We're not looking for someone to just monitor rankings, manage ad budgets and send us a report at the end of the month.
We want someone who gets curious when they see something in the data.
Someone who asks why, digs into it, finds the opportunity and then does something about it.
You'll have a valuable team around you, plenty of tools and the freedom to try things.
If you know SEO and performance marketing, enjoy the technical side, can write, understand the commercial side and get excited about where AI and search are heading, we'd love to hear from you.
#J-*****-Ljbffr

📌 Seo & Performance Marketing Specialist (Melbourne)
🏢 HSP VEHICLE ACCESSORIES
📍 Melbourne